{"id":57157,"date":"2019-06-20T08:33:11","date_gmt":"2019-06-20T15:33:11","guid":{"rendered":"https:\/\/www.constant-content.com\/content-writing-service\/?p=57157"},"modified":"2019-06-20T08:33:11","modified_gmt":"2019-06-20T15:33:11","slug":"content-managers-14-tasks-they-do","status":"publish","type":"post","link":"https:\/\/www.constant-content.com\/content-writing-service\/2019\/06\/content-managers-14-tasks-they-do\/","title":{"rendered":"Content Managers: Who They Are & 14 Tasks They Do"},"content":{"rendered":"

Did you know organic SEO is about 5.66 times better than paid search ads? In order to create and manage a solid SEO strategy to help generate qualified leads,\u00a0it\u2019s important to understand the folks who manage all of this, Content Managers.<\/p>\n

In this short blog post, we’ll look at what the job is and 14 key responsibilities that it involves, helping you better understand this highly relevant role.<\/p>\n

What is a Content Manager?<\/strong><\/span><\/h3>\n

A content manager is primarily responsible for the creation and editing of content for websites, blogs, and social media. They usually work as team leaders, ensuring the delivery of engaging and relevant content to a company’s target audience.<\/p>\n

Their ultimate mission is to develop a content strategy that provides an engaging content experience for prospects and is aligned with a company’s marketing goals.<\/p>\n

What Does a Content Manager Do?<\/strong><\/span><\/h3>\n

Among other things, a content manager’s responsibilities include:<\/p>\n

    \n
  1. Planning and maintaining a brand\u2019s editorial calendar.<\/li>\n
  2. Writing and developing content to use across various online channels.<\/li>\n
  3. Editing and approving content for publication.<\/li>\n
  4. Developing email marketing campaigns.<\/li>\n
  5. Maintaining social media accounts.<\/li>\n
  6. Working closely with writers and designers to maintain a consistent content style.<\/li>\n
  7. Ensuring content is functioning and accessible to all users.<\/li>\n
  8. Ensuring content is optimized with the right keywords and phrases in order to achieve higher page rankings on Google and other search engines.<\/li>\n
  9. \u00a0Developing link building strategies.<\/li>\n
  10. \u00a0Delegating work to meet set deadlines.<\/li>\n
  11. \u00a0Using a content management system (CMS) to edit and update website content.<\/li>\n
  12. \u00a0Tracking content marketing goals and conversions.<\/li>\n
  13. \u00a0Analyzing website visitor behavior.<\/li>\n
  14. \u00a0Generating content reports for upper management.<\/li>\n<\/ol>\n

    Depending on the size of the team, a content manager can delegate some of these tasks to other team members.<\/p>\n

    Related Reading: 15 Key Content Marketing KPIs You Need to Track<\/a><\/p>\n

    Through this, you can see that content managers are critical to building your company’s marketing foundation. Their presence or lack of can make a difference in how you attain and maintain your leads and manage your presence on online platforms.<\/p>\n