{"id":5640,"date":"2016-04-13T08:05:43","date_gmt":"2016-04-13T16:05:43","guid":{"rendered":"https:\/\/www.constant-content.com\/blog\/?p=5640"},"modified":"2018-11-27T11:45:45","modified_gmt":"2018-11-27T19:45:45","slug":"why-effective-thought-leadership-pieces-are-worth-the-investment","status":"publish","type":"post","link":"https:\/\/www.constant-content.com\/content-writing-service\/2016\/04\/why-effective-thought-leadership-pieces-are-worth-the-investment\/","title":{"rendered":"Why Effective Thought Leadership Pieces are Worth the Investment"},"content":{"rendered":"<div class=\"entry-content\"><p>Although thought leadership is one of the hottest buzzwords in content marketing today, it&#8217;s also a somewhat misunderstood term.\u00a0While many companies are familiar with what it is (if you\u2019re not, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Thought_leader\" target=\"_blank\" rel=\"noopener\">click here<\/a>), there remains to be some confusion revolving around its overall benefit. So, we\u2019ve decided to clear things up and break it down so you can utilize it effectively and competitively.<\/p>\n<div style=\"background-color: #f8c854; padding: 10px;\"><strong>Free Actionable Bonus:<\/strong> Looking to elevate your SEO strategy?We partnered with Jay Baer of Convince &amp; Convert to create this free ebook on <a href=\"https:\/\/try.constant-content.com\/fix-your-barebones-seo\/\">6 Ways to Fix Your Barebones SEO Strategy<\/a><\/div>\n<p>&nbsp;<\/p>\n<h3><span id=\"what-makes-a-great-thought-leader\">What Makes a Great Thought Leader?<\/span><\/h3>\n<p>Successful thought leaders have three major strengths:<\/p>\n<ul>\n<li>Expertise. They don\u2019t just talk the talk: great thought leaders have the skills and knowledge to back it up.\u00a0Having this edge allows them to craft meaningful content that consistently delivers value.<\/li>\n<li>Passion.\u00a0To be an effective thought leader, you must be passionate and excited about what you do, with a healthy dose of purpose and drive. This also helps with authenticity in your pieces.<\/li>\n<li>Authenticity.\u00a0The best thought leaders have a strong and unique voice that sets them apart from the competition.\u00a0Everything they say and do reflects their values and what they stand for \u2013 so make sure you\u2019re prepared to do that.<\/li>\n<\/ul>\n<h3><span id=\"whats-in-it-for-me\">What&#8217;s in It for Me?<\/span><\/h3>\n<p>Done right, thought leadership content can reap multiple rewards for your brand. Take\u00a0IT solutions provider <a href=\"http:\/\/www.logicalis.com\/\" target=\"_blank\" rel=\"noopener\">Logicalis<\/a>. They used a thought-leadership approach when they launched a new marketing campaign in the form of an Ebook, scrapping the typical sales-y stuff and focusing on helpful information. It then promoted the Ebook through a series of emails to share that information.\u00a0By the end of the 12-week campaign, <a href=\"https:\/\/www.marketingsherpa.com\/article\/case-study\/thought-leadership-b2b-campaign-content\" target=\"_blank\" rel=\"noopener\">Logicalis had gained $8 million in new business<\/a>.<\/p>\n<p>Interested? I\u2019ll bet. Effective thought leadership can help with:<\/p>\n<ol>\n<li>Content Marketing: Position your business as a leader in your field, and you will find your other content marketing efforts benefit as well. Yep, you can reap the rewards of good thought leadership content long after a piece is published.\u00a0It\u2019s the gift that keeps on giving.<\/li>\n<\/ol>\n<ol start=\"2\">\n<li>Conversions:\u00a0Thought leadership content that\u2019s rich in value can help you better connect with potential customers. Not to mention it could lead to a significant boost in conversions.<\/li>\n<\/ol>\n<ol start=\"3\">\n<li>SEO:\u00a0<a href=\"http:\/\/www.problogger.net\/archives\/2011\/03\/14\/the-5-elements-of-authoritative-content\/\" target=\"_blank\" rel=\"noopener\">Authoritative content<\/a> reigns supreme in Google-land when it comes to SEO ranking. Consistently publishing quality content with your byline attached to it is crucial to building a great online presence for your brand. And, the Google gods will reward you appropriately.<\/li>\n<\/ol>\n<h3><span id=\"i-can-do-this-but-how\">I Can Do This. But, How?<\/span><\/h3>\n<p>Now that you&#8217;re convinced that your brand needs to jump on the thought-leadership bandwagon, you need to ensure you&#8217;re doing it right when you craft your content.\u00a0That means next-to-no mistakes. According to one survey, <a href=\"http:\/\/bloomgroup.com\/blogs\/laurianne-mclaughlin\/7-telling-statistics-about-thought-leadership-marketing\" target=\"_blank\" rel=\"noopener\">94% of respondents<\/a> thought less of a company that shared poorly-written content. Here\u2019s a few tips to boost engagement:<\/p>\n<ul>\n<li>Simple language:\u00a0Keep your writing jargon-free, and stick to brief, yet meaningful sentences.\u00a0If you go on and on without a clear message, readers will think you lack substance.<\/li>\n<li>Real solutions:\u00a0Ok, so you\u2019ve talked about a problem or issue in a meaningful and authoritative way. But, then what? Your readers need to know what to do next. Hot tip: try writing the end of the piece first so you can pack a powerful punch (and a solution).<\/li>\n<li>Competitor awareness: Consider subjects that your competitors are talking about. It could be an opportunity to bring a fresh perspective to a pressing issue \u2013 further establishing your authority in your industry.<\/li>\n<li>Free and easy sharing: Don\u2019t be selfish with your thought leadership content; it should be freely available and easy to share among consumers. Think of it as knowledge-base pieces that educate, inform and deliver value.<\/li>\n<\/ul>\n<h3><span id=\"a-little-authority-goes-a-long-way\">A Little Authority Goes a Long Way<\/span><\/h3>\n<p>There&#8217;s no doubt that thought leadership \u2013 one of the most powerful aspects of content marketing \u2013 can be hugely beneficial to a business; that&#8217;s why nearly <a href=\"http:\/\/www.curata.com\/blog\/content-marketing-statistics-the-ultimate-list\/\" target=\"_blank\" rel=\"noopener\">half of content marketers<\/a> list it as their top business success goal. A strong combination of authentic, passionate and expert content will go a long way to enhancing your company\u2019s reputation, taking your brand to the next level.<\/p>\n<p>&nbsp;<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Although thought leadership is one of the hottest buzzwords in content marketing today, it&#8217;s also a somewhat misunderstood term.\u00a0While many companies are familiar with what it is (if you\u2019re not, click here), there remains to be some confusion revolving around its overall benefit. So, we\u2019ve decided to clear things up&#8230; <a class=\"read-more\" href=\"https:\/\/www.constant-content.com\/content-writing-service\/2016\/04\/why-effective-thought-leadership-pieces-are-worth-the-investment\/\">Continue Reading <span class=\"icon icon-circle-chevron-right\"><\/span><\/a><\/p>\n","protected":false},"author":37,"featured_media":5641,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,195,54],"tags":[196,278,353,54,140,74,151],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Effective Thought Leadership Pieces are Worth the Investment - Constant Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.constant-content.com\/content-writing-service\/2016\/04\/why-effective-thought-leadership-pieces-are-worth-the-investment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Effective Thought Leadership Pieces are Worth the Investment - Constant Content\" \/>\n<meta property=\"og:description\" content=\"Although thought leadership is one of the hottest buzzwords in content marketing today, it&#8217;s also a somewhat misunderstood term.\u00a0While many companies are familiar with what it is (if you\u2019re not, click here), there remains to be some confusion revolving around its overall benefit. So, we\u2019ve decided to clear things up... Continue Reading\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.constant-content.com\/content-writing-service\/2016\/04\/why-effective-thought-leadership-pieces-are-worth-the-investment\/\" \/>\n<meta property=\"og:site_name\" content=\"Constant Content\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-13T16:05:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-27T19:45:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2016\/04\/425.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"6000\" \/>\n\t<meta property=\"og:image:height\" content=\"2500\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"4 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/#website\",\"url\":\"https:\/\/www.constant-content.com\/content-writing-service\/\",\"name\":\"Constant Content\",\"description\":\"The Constant Content Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.constant-content.com\/content-writing-service\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/2016\/04\/why-effective-thought-leadership-pieces-are-worth-the-investment\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2016\/04\/425.jpg\",\"width\":6000,\"height\":2500},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/2016\/04\/why-effective-thought-leadership-pieces-are-worth-the-investment\/#webpage\",\"url\":\"https:\/\/www.constant-content.com\/content-writing-service\/2016\/04\/why-effective-thought-leadership-pieces-are-worth-the-investment\/\",\"name\":\"Why Effective Thought Leadership Pieces are Worth the Investment - Constant Content\",\"isPartOf\":{\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/2016\/04\/why-effective-thought-leadership-pieces-are-worth-the-investment\/#primaryimage\"},\"datePublished\":\"2016-04-13T16:05:43+00:00\",\"dateModified\":\"2018-11-27T19:45:45+00:00\",\"author\":{\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/#\/schema\/person\/0cc3b33ae14e32aef9103e573d914c07\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.constant-content.com\/content-writing-service\/2016\/04\/why-effective-thought-leadership-pieces-are-worth-the-investment\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/#\/schema\/person\/0cc3b33ae14e32aef9103e573d914c07\",\"name\":\"Isaac Justesen\",\"description\":\"Kalani Diehl is the Marketing Specialist at Constant Content.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/posts\/5640"}],"collection":[{"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/comments?post=5640"}],"version-history":[{"count":5,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/posts\/5640\/revisions"}],"predecessor-version":[{"id":43857,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/posts\/5640\/revisions\/43857"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/media\/5641"}],"wp:attachment":[{"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/media?parent=5640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/categories?post=5640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/tags?post=5640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}