{"id":5418,"date":"2016-03-07T10:53:11","date_gmt":"2016-03-07T18:53:11","guid":{"rendered":"https:\/\/www.constant-content.com\/blog\/?p=5418"},"modified":"2018-04-19T08:08:18","modified_gmt":"2018-04-19T15:08:18","slug":"5-influential-women-content-marketers-should-be-following","status":"publish","type":"post","link":"https:\/\/www.constant-content.com\/content-writing-service\/2016\/03\/5-influential-women-content-marketers-should-be-following\/","title":{"rendered":"5 Influential Women Content Marketers Should be Following"},"content":{"rendered":"<div class=\"entry-content\"><p><a href=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2016\/03\/content.jpg\" rel=\"attachment wp-att-5424\"><img loading=\"lazy\" class=\"alignnone wp-image-5424\" src=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2016\/03\/content.jpg\" alt=\"blue bird\" width=\"660\" height=\"475\" srcset=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2016\/03\/content.jpg 5000w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2016\/03\/content-300x216.jpg 300w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2016\/03\/content-768x553.jpg 768w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2016\/03\/content-1024x737.jpg 1024w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2016\/03\/content-50x36.jpg 50w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/a><\/p>\n<p><strong>By: <a href=\"https:\/\/www.linkedin.com\/in\/lauracallow\" target=\"_blank\" rel=\"noopener\">Laura Callow, VP Marketing<\/a><\/strong><\/p>\n<p>These women are making things happen:\u00a0connecting with audiences and providing a fresh, relevant perspective in the world of content. If you&#8217;re not following them on Twitter or reading their blogs, now is the time to check them out.<!--more--><\/p>\n<ol>\n<li>\n<h3><span id=\"ardath-albee\"><strong> Ardath Albee<\/strong><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><a href=\"https:\/\/twitter.com\/ardath421\" target=\"_blank\" rel=\"noopener\">Ardath Albee<\/a> literally wrote the book on content marketing.\u00a0Her work, <em>Digital Relevance- Developing Market Content and Strategies that Drive Results<\/em>, draws on years of B2B marketing experience. She&#8217;s the CEO of <a href=\"http:\/\/marketinginteractions.com\/\" target=\"_blank\" rel=\"noopener\">Marketing Interactions<\/a>, and she&#8217;s written extensively about the art of creating brand stories and other marketing challenges.\u00a0She was named one of <a href=\"http:\/\/www.contentmarketingworld.com\/speakers\/ardath-albee\/\" target=\"_blank\" rel=\"noopener\">2014&#8217;s Women to Watch in B2B Marketing<\/a> by FierceCMO and is one of the top content-marketing influencers on Twitter.<\/p>\n<ol start=\"2\">\n<li>\n<h3><span id=\"deirdre-breakenridge\"><strong> Deirdre Breakenridge<\/strong><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><a href=\"https:\/\/twitter.com\/dbreakenridge\" target=\"_blank\" rel=\"noopener\">Deirdre&#8217;s<\/a> expertise lies in the integration of content marketing, social media and public relations.\u00a0 She shares her insights through Twitter, articles, webinars and blog posts. Known as a mentor for women in the marketing field, her popular podcast, <em>Women Worldwide<\/em>, invites women to share their stories and advice.\u00a0She&#8217;s the CEO of <a href=\"http:\/\/www.pureperformancecomm.com\/\" target=\"_blank\" rel=\"noopener\">Pure Performance Communications<\/a> and was named one of the <a href=\"https:\/\/www.linkedin.com\/in\/deirdrebreakenridge\" target=\"_blank\" rel=\"noopener\">50 Best Women in Business<\/a> by NJBIZ magazine.<\/p>\n<ol start=\"3\">\n<li>\n<h3><span id=\"amanda-maksymiw\"><strong> Amanda Maksymiw<\/strong><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><a href=\"https:\/\/twitter.com\/amandamaks\" target=\"_blank\" rel=\"noopener\">Amanda&#8217;s<\/a> been rocking content marketing for quite some time:\u00a0first at Open View Labs, then at Lattice Engines and currently as the Content Marketing Director at <a href=\"http:\/\/www.fuze.com\/\" target=\"_blank\" rel=\"noopener\">Fuze<\/a>.\u00a0She was the creator of Lattice&#8217;s wildly popular <a href=\"http:\/\/lattice-engines.com\/blog\/you-may-be-a-mktgnerd-if\" target=\"_blank\" rel=\"noopener\">Marketing Nerd<\/a> campaign, a quirky celebration of marketing geekiness that included gems like &#8220;You might be a marketing nerd if you optimize calls-to-action in emails to your friends&#8221;.<\/p>\n<ol start=\"4\">\n<li>\n<h3><span id=\"sarah-hofstetter\"><strong> Sarah Hofstetter<\/strong><\/span><\/h3>\n<\/li>\n<\/ol>\n<p>As the CEO of digital marketing agency <a href=\"https:\/\/360i.com\/\" target=\"_blank\" rel=\"noopener\">360i<\/a>, <a href=\"https:\/\/twitter.com\/Pezmeister1\" target=\"_blank\" rel=\"noopener\">Sarah<\/a> has worked with a number of big brands, including Coca-Cola and Kraft.\u00a0However, the work her firm did with Oreo may have been her most memorable content-marketing moment: the famous &#8220;You Can Still Dunk in the Dark&#8221; tweet during Super Bowl XLVII&#8217;s blackout. Advertising Age placed Hofstetter on their <a href=\"https:\/\/www.linkedin.com\/in\/sarahhofstetter\" target=\"_blank\" rel=\"noopener\">40 under 40 list<\/a> and she&#8217;s a member of the Board of Directors for the American Association of Advertising Agencies. Excuse the pun, but she&#8217;s one smart cookie!<\/p>\n<ol start=\"5\">\n<li>\n<h3><span id=\"sonia-simone\"><strong> Sonia Simone<\/strong><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><a href=\"https:\/\/twitter.com\/soniasimone\" target=\"_blank\" rel=\"noopener\">Sonia<\/a> is a true content marketing veteran.\u00a0A founding partner of the phenomenally successful <a href=\"http:\/\/www.copyblogger.com\/\" target=\"_blank\" rel=\"noopener\">CopyBlogger<\/a>, she currently serves as the Chief Content Officer of Rainmaker Digital.\u00a0In addition to being a prolific author on CopyBlogger, she&#8217;s also created content marketing tutorials and hosts some can&#8217;t-miss podcasts for content marketers, including <em><a href=\"http:\/\/rainmaker.fm\/series\/lede\/\" target=\"_blank\" rel=\"noopener\">Copyblogger.FM<\/a>\u00a0<\/em>and <em><a href=\"http:\/\/rainmaker.fm\/series\/pink\/\" target=\"_blank\" rel=\"noopener\">Confessions of a Pink-haired Marketer<\/a><\/em>.\u00a0If you&#8217;ve spent any time working in content marketing, you&#8217;ve probably learned a thing or two from Sonia Simone.<\/p>\n<p>While these five powerhouses only represent a small sampling of influential women in content marketing, each one can serve as a great source of inspiration for your own efforts.\u00a0Who else would you add to our list?\u00a0Drop us a comment and let us know!<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>By: Laura Callow, VP Marketing These women are making things happen:\u00a0connecting with audiences and providing a fresh, relevant perspective in the world of content. If you&#8217;re not following them on Twitter or reading their blogs, now is the time to check them out.<\/p>\n","protected":false},"author":26,"featured_media":5424,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195,197],"tags":[196,283,142],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Influential Women Content Marketers Should be Following - Constant Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.constant-content.com\/content-writing-service\/2016\/03\/5-influential-women-content-marketers-should-be-following\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Influential Women Content Marketers Should be Following - Constant Content\" \/>\n<meta property=\"og:description\" content=\"By: Laura Callow, VP Marketing These women are making things happen:\u00a0connecting with audiences and providing a fresh, relevant perspective in the world of content. 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