{"id":5410,"date":"2016-03-04T11:29:12","date_gmt":"2016-03-04T19:29:12","guid":{"rendered":"https:\/\/www.constant-content.com\/blog\/?p=5410"},"modified":"2018-04-23T15:32:48","modified_gmt":"2018-04-23T22:32:48","slug":"the-new-language-of-b2b-communication-p2p","status":"publish","type":"post","link":"https:\/\/www.constant-content.com\/content-writing-service\/2016\/03\/the-new-language-of-b2b-communication-p2p\/","title":{"rendered":"The New Language of B2B Communication – P2P"},"content":{"rendered":"

\"business<\/a><\/p>\n

By: Chris Reid, Account Manager<\/a><\/p>\n

P2P?\u00a0H2H?\u00a0These terms might sound like the names of lesser-known Star Wars droids, but both actually describe a communication style: person-to-person, also known as human-to-human. While there used to be a time when you could separate nearly all written business communication into two basic styles – business-to-consumer (B2C) and business-to-business (B2B) – these approaches are gradually being replaced by P2P.\u00a0Specifically, this means delivering a more personalized customer experience regardless of whether you’re marketing to individual consumers or businesses. At the end of the day, businesses don’t make purchasing decisions,\u00a0people do.\u00a0Even in a traditional B2B transaction, it’s important to remember that connecting with potential customers on a personal level will set you apart from the competition, helping you take your business to the next level.<\/p>\n

A Person-to-Person Approach to Content<\/span><\/h3>\n

Authenticity and transparency form the cornerstone of P2P marketing. Employing these qualities rather than just dryly stating facts can help your business make better connections with people making individual purchases or on behalf of a company. But it’s one thing to understand the ideals of P2P marketing and quite another when trying to figure out how to apply the concepts to your own content.\u00a0Here are a few guidelines to help you reach and gain the trust of your audience.<\/p>\n

    \n
  1. \n

    Tell Your Brand’s Story<\/span><\/h4>\n<\/li>\n<\/ol>\n

    People love and connect with stories. But many brands are still reluctant to share their own because they feel like it isn\u2019t compelling.\u00a0On the contrary: every company has a story containing challenges, milestones, places and especially people.\u00a0It\u2019s the sum of all these bits of information that make your brand what it is now.<\/p>\n

    Your history, your mission, your people and the passions that drive your company are all relevant to your potential customers, just as much as your unique product or service features. Take the time to weave these parts of your brand into social media posts, your website, videos and emails.\u00a0This kind of sharing highlights your authenticity and reminds customers that they’re dealing with real people instead of a faceless entity.<\/p>\n

      \n
    1. \n

      Don\u2019t Launch into a Sales-Pitch Right Away<\/span><\/h4>\n<\/li>\n<\/ol>\n

      It’s natural to just want to talk about the awesome product or service you offer. But sometimes it helps to connect with your potential customers by being generous and offering them a few things for free to gain loyalty and trust. The most common way to do this is to be a consistent source for useful information for all things related to your product either directly or indirectly.<\/p>\n

      Produce blog posts, white papers, ebooks and infographics that are informative, capture attention, and are easy to access. As a bonus, it can also drive additional traffic to your site. This method allows you to establish your brand as a trusted authority in your space and not turn prospects off by immediately asking for a purchase.<\/p>\n

        \n
      1. \n

        Communicate Openly<\/span><\/h4>\n<\/li>\n<\/ol>\n

        Like any relationship, honest conversations with your audience are essential for effective P2P\/H2H communications.\u00a0Your customers and fans don’t expect your brand to be perfect, but they do want it to be authentic, so avoid canned answers.\u00a0Stay on top of your brand’s social media accounts and keep an eye on review sites so that you can jump into the conversation whenever possible.<\/p>\n

        And, most importantly, don\u2019t ignore negative comments! This is one of the biggest mistakes a brand can make. Always deliver an honest and timely response; use people’s feedback to show that you care about your customers and are willing to work on issues.<\/p>\n

        Talking to Humans<\/span><\/h3>\n

        Whether you’re marketing to businesses or individual consumers, every interaction involves a person on the other end.\u00a0Keeping this in mind, it’s easy to see why \u2018person-to-person\u2019 is now often the most effective way to reach B2C and <\/em>B2B customers.\u00a0A personalized, human-focused approach to your marketing content can help greatly increase the effectiveness of your marketing efforts so you can increase connections with buyers and, ultimately, boost sales.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

        By: Chris Reid, Account Manager P2P?\u00a0H2H?\u00a0These terms might sound like the names of lesser-known Star Wars droids, but both actually describe a communication style: person-to-person, also known as human-to-human. While there used to be a time when you could separate nearly all written business communication into two basic styles –… Continue Reading <\/span><\/a><\/p>\n","protected":false},"author":26,"featured_media":5412,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[171,347,351,196,133,267,185],"yoast_head":"\nThe New Language of B2B Communication - P2P - Constant Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.constant-content.com\/content-writing-service\/2016\/03\/the-new-language-of-b2b-communication-p2p\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The New Language of B2B Communication - P2P - Constant Content\" \/>\n<meta property=\"og:description\" content=\"By: Chris Reid, Account Manager P2P?\u00a0H2H?\u00a0These terms might sound like the names of lesser-known Star Wars droids, but both actually describe a communication style: person-to-person, also known as human-to-human. While there used to be a time when you could separate nearly all written business communication into two basic styles –... Continue Reading\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.constant-content.com\/content-writing-service\/2016\/03\/the-new-language-of-b2b-communication-p2p\/\" \/>\n<meta property=\"og:site_name\" content=\"Constant Content\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-04T19:29:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-04-23T22:32:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2016\/03\/business-203.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"5000\" \/>\n\t<meta property=\"og:image:height\" content=\"3000\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"3 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/#website\",\"url\":\"https:\/\/www.constant-content.com\/content-writing-service\/\",\"name\":\"Constant Content\",\"description\":\"The Constant Content Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.constant-content.com\/content-writing-service\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/2016\/03\/the-new-language-of-b2b-communication-p2p\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2016\/03\/business-203.jpg\",\"width\":5000,\"height\":3000},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/2016\/03\/the-new-language-of-b2b-communication-p2p\/#webpage\",\"url\":\"https:\/\/www.constant-content.com\/content-writing-service\/2016\/03\/the-new-language-of-b2b-communication-p2p\/\",\"name\":\"The New Language of B2B Communication - P2P - Constant Content\",\"isPartOf\":{\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/2016\/03\/the-new-language-of-b2b-communication-p2p\/#primaryimage\"},\"datePublished\":\"2016-03-04T19:29:12+00:00\",\"dateModified\":\"2018-04-23T22:32:48+00:00\",\"author\":{\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/#\/schema\/person\/d67b56bd15c15efb7f8e6bbe5c0d7ec1\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.constant-content.com\/content-writing-service\/2016\/03\/the-new-language-of-b2b-communication-p2p\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/#\/schema\/person\/d67b56bd15c15efb7f8e6bbe5c0d7ec1\",\"name\":\"Constant Content\",\"sameAs\":[\"https:\/\/www.constant-content.com\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/posts\/5410"}],"collection":[{"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/comments?post=5410"}],"version-history":[{"count":4,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/posts\/5410\/revisions"}],"predecessor-version":[{"id":19033,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/posts\/5410\/revisions\/19033"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/media\/5412"}],"wp:attachment":[{"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/media?parent=5410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/categories?post=5410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/tags?post=5410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}