{"id":4983,"date":"2016-01-04T13:10:42","date_gmt":"2016-01-04T18:10:42","guid":{"rendered":"https:\/\/www.constant-content.com\/blog\/?p=4983"},"modified":"2018-04-23T12:17:59","modified_gmt":"2018-04-23T19:17:59","slug":"essentials-to-make-your-content-mobile","status":"publish","type":"post","link":"https:\/\/www.constant-content.com\/content-writing-service\/2016\/01\/essentials-to-make-your-content-mobile\/","title":{"rendered":"Essentials to Make Your Content Mobile"},"content":{"rendered":"

\"Smartphone<\/a><\/p>\n

When you publish a new blog post or send out an email newsletter, how does it look on different mobile devices? If you don’t know the answer, you may not be getting the most out of your content marketing efforts.<\/p>\n

 <\/p>\n

In 2014, mobile digital media use overtook desktop and is now sitting at 51%<\/a> of all digital media time. Google also cares about mobile-friendliness in a big way and sites that haven’t been optimized are likely to get crushed in mobile search results.<\/p>\n

 <\/p>\n

If you want to stay competitive in today’s market, you need a mobile-friendly, or possibly even mobile-first, approach to content marketing.\u00a0Not sure how to dive in?\u00a0No worries;\u00a0we’ve put together a set of essential strategies for making your content mobile.<\/p>\n

<\/p>\n

 <\/p>\n

Mobile Usage by the Numbers<\/span><\/h2>\n

 <\/p>\n

If you’re not convinced that it’s worth the effort to make your content mobile, a few stats might change your mind. One 2015 study<\/a> showed that smartphone use has risen 394 percent in the past four years and tablet usage increased by an unbelievable 1,721 percent.<\/p>\n

 <\/p>\n

What accounts for this surge?\u00a0Some demographics, especially millennials, have moved toward a mobile-only pattern of Internet usage.\u00a0People are also taking their phones everywhere<\/a> –\u00a075 percent of Americans admit to using their smartphones while in the bathroom (the other 25 percent are probably lying) and 80 percent use their phones within 15 minutes of getting up in the morning.<\/p>\n

 <\/p>\n

 <\/p>\n

Key Factors for Mobile-friendly Content<\/span><\/h2>\n

 <\/p>\n

Keeping the following ideas in mind will help you provide the optimal experience for your mobile users:<\/p>\n

 <\/p>\n

    \n
  1. \n

    Focus on rendering<\/span><\/h3>\n<\/li>\n<\/ol>\n

    Check out your content on your own phone or tablet. How is the user experience? \u00a0Content that looks good on your computer may be difficult to read and navigate on a mobile device and that can have a big impact on your content marketing efforts.\u00a0 Research shows that 40 percent of users<\/a> will abandon a site that isn’t optimized for mobile. Don’t forget to optimize your email content while you’re at it – over half<\/a> of all emails are opened on a mobile device!<\/p>\n

     <\/p>\n

      \n
    1. \n

      Limit friction<\/span><\/h3>\n<\/li>\n<\/ol>\n

      Nothing kills conversions faster than friction.\u00a0Friction can take a few different shapes.\u00a0It can include the mental block a visitor experiences when they’re confronted with hard-to-read text or a lengthy form. It can also include real obstacles such as a call-to-action button that’s too small to click or a page that requires too much scrolling and pinching because it’s not optimized for mobile.<\/p>\n

       <\/p>\n

        \n
      1. \n

        Add interactive elements<\/span><\/h3>\n<\/li>\n<\/ol>\n

        Interactive maps, clickable phone numbers and other interactive items make it easy for users to act on the call-to-action.<\/p>\n

         <\/p>\n

          \n
        1. \n

          Consider colors and text<\/span><\/h3>\n<\/li>\n<\/ol>\n

          Think about the context of a mobile device when you’re planning your optimized design.\u00a0Bold colors work best and small, easily digestible paragraphs help prevent the “wall of text” syndrome that can drive users away.<\/p>\n

           <\/p>\n

            \n
          1. \n

            Keep it simple<\/span><\/h3>\n<\/li>\n<\/ol>\n

            Simplicity is key for successful mobile content.\u00a0A clean layout will help your content look good regardless of screen size or WiFi capabilities. Clickable buttons are a better choice than a list of multiple links, which can be clumsy to select on a small screen.<\/p>\n

             <\/p>\n

              \n
            1. \n

              Test, test and test some more<\/span><\/h3>\n<\/li>\n<\/ol>\n

              There are some great tools available to test your website for mobile-responsiveness.\u00a0 Try Keynote MITE or Google’s PageSpeed Insights, to learn more about how your site looks and acts on various devices.\u00a0 Google’s Mobile Friendly Test is useful for SEO purposes, helping you see how the Googlebot views your site.<\/p>\n

               <\/p>\n

               <\/p>\n

              Remember<\/span><\/h2>\n

               <\/p>\n

              You put a lot of effort into creating great content, so you\u2019ll want to make sure your users have the best possible experience with it.\u00a0Making your content look great for your mobile users can go a long way toward growing your readership and boosting conversions.\u00a0With these essentials in mind, you can ensure that your content can go everywhere it needs to go and reach every user.<\/p>\n

               <\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

              When you publish a new blog post or send out an email newsletter, how does it look on different mobile devices? If you don’t know the answer, you may not be getting the most out of your content marketing efforts.   In 2014, mobile digital media use overtook desktop and… Continue Reading <\/span><\/a><\/p>\n","protected":false},"author":26,"featured_media":4987,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[255],"tags":[196,317],"yoast_head":"\nEssentials to Make Your Content Mobile - Constant Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.constant-content.com\/content-writing-service\/2016\/01\/essentials-to-make-your-content-mobile\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Essentials to Make Your Content Mobile - Constant Content\" \/>\n<meta property=\"og:description\" content=\"When you publish a new blog post or send out an email newsletter, how does it look on different mobile devices? 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