{"id":4419,"date":"2015-10-22T17:50:35","date_gmt":"2015-10-23T00:50:35","guid":{"rendered":"https:\/\/www.constant-content.com\/blog\/?p=4419"},"modified":"2023-01-16T12:39:01","modified_gmt":"2023-01-16T20:39:01","slug":"what-your-digital-content-is-missing-and-what-it-could-cost-you","status":"publish","type":"post","link":"https:\/\/www.constant-content.com\/content-writing-service\/2015\/10\/what-your-digital-content-is-missing-and-what-it-could-cost-you\/","title":{"rendered":"What Your Digital Content is Missing and What it Could Cost You"},"content":{"rendered":"

If a company writes a blog post and no one reads it, does it really exist? In the digital age, the amount of content your company produces for websites, blogs and social media are not nearly as important as the impact it creates in terms of views, traffic and shares. The degree to which your content has an impact will depend on a number of factors including its relevance, its originality and whether or not it is compelling for your target audience.<\/p>\n

If your blog traffic is stagnant and your social media blasts aren\u2019t making the rounds online, what might your content be missing? Here are a few elements you need to keep in mind to create impactful content.<\/p>\n

Ensure It\u2019s Relevant and Timely<\/span><\/h3>\n

Simply put, content needs to be relevant for your target audience and be available at the right time. For example, the last thing people probably want to read about in May is a deal on shovels or tips on how to prepare for winter. People are probably more concerned about planting their garden or planning their summer vacations and you likely won\u2019t get many readers, traffic or sales from your winter-themed posts.<\/p>\n

Make sure to do research and determine what specifically your users are interested in at different times of year and where<\/em> they are looking for that information so you can be ready with the right content at the right time in the right place.<\/p>\n

The Long and Short of it<\/span><\/h3>\n

There is much debate as to the optimal length for online content. Some will tell you to never go over 500 words while others strongly support the need for extensive and detailed content. But the truth is, you need a mixture of both.<\/p>\n

As always, ensure your content is skimmable, with the most interesting and informative information in the beginning to catch your audience\u2019s attention. However, to better capture your audience, provide them with different opportunities to engage with your content. A great way to mix it up is to create more detailed content like white papers and make them available for download through shorter but related posts on your blog.<\/p>\n

Make it Sharable<\/span><\/h3>\n

If you are hoping to get your content shared amongst your audience, there are a few things to consider when developing this content. These include a compelling title, the type of content you choose, the way it is organized, where and when you publish, images and calls-to-action. You can find more information on these topics here.<\/a><\/p>\n

However, if you are not designing your content strategy to fit your specific audience, none of these things will help increase the reach of your content. If you give your audience what they want, they will end up doing to leg work for you.<\/p>\n

Be Emotional<\/span><\/h3>\n

People need to be intrigued and entertained. Fractl explains that while an emotional response to your content is a good thing, some emotions are better then others at encouraging your audience to share. The top five shareable content emotions are amusement, interest, surprise, happiness and delight. Take advantage of these findings and bump up your audience\u2019s interest and willingness to share.<\/p>\n

What Bad Content Could Cost You<\/span><\/h3>\n

When you ignore these valuable lessons you may be missing out on more than just entertaining your audience. Having less engaging content means you will:<\/p>\n