{"id":42677,"date":"2018-11-20T06:34:02","date_gmt":"2018-11-20T14:34:02","guid":{"rendered":"https:\/\/www.constant-content.com\/content-writing-service\/?p=42677"},"modified":"2019-01-28T13:27:45","modified_gmt":"2019-01-28T21:27:45","slug":"local-seo","status":"publish","type":"post","link":"https:\/\/www.constant-content.com\/content-writing-service\/2018\/11\/local-seo\/","title":{"rendered":"Local SEO: How To Increase Your Local Search Rank"},"content":{"rendered":"

Google and other search engines are constantly working to provide searchers with the most relevant and useful information available. One way they do this is by prioritizing locally relevant results.<\/p>\n

For businesses, maximizing your local search rankings can make a significant and immediate impact on your bottom line.<\/p>\n

This post covers the basics of local SEO, key tips for improving your local search rank, and some of the challenges you may face along the way. Let\u2019s jump in.<\/p>\n

Free Actionable Bonus:<\/strong> Looking to elevate your SEO strategy? We partnered with Jay Baer of Convince & Convert to create this free ebook on 6 Ways to Fix Your Barebones SEO Strategy<\/a><\/div>\n

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What is Local SEO?<\/span><\/h2>\n

Search engines use location as one of the key factors when ranking the most relevant search results.\u00a0So, if you\u2019re in Chicago and you search for a pizza place, your search results will be totally different to someone conducting the same search in New York City.<\/p>\n

Due to the increasingly localized nature of search results, it\u2019s important that your SEO content<\/a> sends the right signals to search engines and<\/em> human users to let them know that your website is relevant to them within their specific geographic area.<\/p>\n

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Why Local SEO is Important<\/span><\/h2>\n

According to Google, 46% of all online searches performed and nearly one-third<\/a> of all mobile searches are related to location. The most common query is to find information about a specific business like a company address or phone number.<\/p>\n

\"localized-seo-content\"<\/p>\n

The shift to localized search results makes it essential for marketers today to focus on creating more local content. It\u2019s not enough to simply sprinkle a few local keywords on your homepage.<\/p>\n

To make a real difference to your search engine rankings, you need to build pages based on each specific location relevant to your business. You can do this by incorporating descriptive keywords about your town, city and state into content pieces that are relevant to your target audience.<\/p>\n

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Difference Between Local SEO and Broad-Reach SEO<\/span><\/h2>\n

Google\u2019s local pack now appears for local searches with a map and three local business listings. This local pack appears for at least 93% of searches with local intent, so it\u2019s an incredibly powerful piece of \u201cfree advertising\u201d if you can make it onto this list.<\/p>\n

As an example, if you search for \u201cpainting classes nyc,\u201d the top-rated painting school in New York \u2013 The Art Studio NY \u2013 ranks number one in the local pack. The listing includes the name, address and phone number (NAP), a Google Map, Google Reviews, hours, a website link and directions.<\/p>\n

\"local-business-listing\"<\/p>\n

By focusing on local SEO, businesses with locations scattered around the country can dramatically increase their online exposure. Unlike broad-reach SEO, which is highly competitive, local SEO can quickly generate quality leads.<\/p>\n

This also means a difference in keyword strategy<\/a>.<\/p>\n

For example, a national insurance company might want to rank for the term \u201ccheap life insurance.\u201d However, a local insurance firm that mainly serves local residents would want to rank for \u201cSpringfield insurance company,\u201d or whichever location is relevant. Location-based keyphrases and local content also have less competition.<\/p>\n

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Keys to Improving Your Local Search Rankings<\/span><\/h2>\n

If you’re a small to medium-sized business, competing against larger organizations for search engine prominence is out of the question. To reach more customers, you need to optimize your content for a local audience.<\/p>\n

Local search results can have a major impact on sales:<\/p>\n