{"id":3952,"date":"2015-07-21T13:44:32","date_gmt":"2015-07-21T20:44:32","guid":{"rendered":"https:\/\/www.constant-content.com\/blog\/?p=3952"},"modified":"2022-05-06T15:37:49","modified_gmt":"2022-05-06T22:37:49","slug":"how-to-effectively-build-a-social-brand-persona","status":"publish","type":"post","link":"https:\/\/www.constant-content.com\/content-writing-service\/2015\/07\/how-to-effectively-build-a-social-brand-persona\/","title":{"rendered":"How to Effectively Build a Social Brand Persona"},"content":{"rendered":"

Social media can be a powerful tool for your brand, but it’s only effective if you approach it the right way.\u00a0 Users want to connect with other people on their social networks, not a faceless company or a logo.\u00a0 How do successful brands engage with their followers and make the most of their social media presence?\u00a0 The answer is simple:\u00a0 They create a consistent persona and voice for their content and social media postings.\u00a0 Let’s look at a few tips to help you develop an engaging brand voice and build a persona that works for your company.<\/p>\n

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<\/p>\n

Use Analytic Data<\/span><\/h3>\n

If you want to nail down the right tone, language and style for your brand’s persona, it’s important to understand your target audience.\u00a0 Your social media platforms offer a wealth of information about your current fan base.\u00a0 Check out Facebook Insights, Twitter Card analytics and Pinterest analytics; you can use these tools to answer many questions about who your audience is and what they want:<\/p>\n

– What’s the male to female ratio of your audience?
\n–\u00a0What’s the average age of your followers?
\n–\u00a0How can you best present your products or services to this audience?<\/p>\n

Once you’ve identified your key audience, you can choose the social media platforms that are most popular for your targeted demographic.\u00a0 You can also check out successful brand accounts on these platforms and see what form of content works well for them.\u00a0 Do they incorporate a lot of video into their content, or do they rely on text updates and images?<\/p>\n

Develop Your Voice<\/span><\/h3>\n

Armed with information from your analytics research, you can start planning the characteristics of your brand’s voice.\u00a0 If you’re catering to a younger crowd, you may want to develop a presence on Instagram and Snapchat, and you’ll likely use a hipper, witty tone in your content.\u00a0 DiGiorno Pizza has enjoyed tremendous success in social media, particularly on Twitter.\u00a0 The brand’s casual lack of capitalization in its posts, paired with playful, wry observations, results in a distinct persona that has won legions of followers. \u00a0A corporate brand with a more serious bent will probably do best using a slightly more formal tone and sticking to platforms such as LinkedIn and Facebook. Hiring a content\u00a0writer<\/a> that specializes in certain tones or knows a demographic well is a great way to create a believable and engaging social media persona.<\/p>\n

Give Users a Reason to Follow You<\/span><\/h3>\n

No social media user logs into their networks to be sold something.\u00a0 If you want your brand’s message to resonate with your audience, you need to contribute valuable content and solve problems for your followers.\u00a0 One brand who really understands this concept is chocolate maker Cadbury.\u00a0 Their successful social media presence brings together a huge community of chocoholics and foodies. \u00a0The brand’s regularly-scheduled hangouts are popular among fans, and the company manages to promote their chocolate products while keeping the message interesting and light-hearted.<\/p>\n

Be Consistent<\/span><\/h3>\n

Every company who has succeeded in establishing a strong brand persona shares a common trait:\u00a0 They were consistent with their voice and their message.\u00a0 They know who they are, and they know what kind of content resonates with their audience.\u00a0 Even when they vary their content among different platforms, the brand’s distinct voice rings clear.<\/p>\n

As you can see, giving your brand’s content a consistent voice and personality is important to your content marketing strategy.\u00a0 Social media users can spot a marketing tactic from miles away; in fact, data from ExactTarget indicates that 41 percent of Twitter users have unfollowed a brand because they were turned off by the company’s marketing methods. If you need help perfecting your brand’s persona or creating engaging content, try using a freelance writer<\/a>. Have fun with your brand’s persona, and you’ll find you’re better able to share your message and engage with your followers.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Social media can be a powerful tool for your brand, but it’s only effective if you approach it the right way.\u00a0 Users want to connect with other people on their social networks, not a faceless company or a logo.\u00a0 How do successful brands engage with their followers and make the… Continue Reading <\/span><\/a><\/p>\n","protected":false},"author":26,"featured_media":3954,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[197],"tags":[196,142,7],"yoast_head":"\nHow to Effectively Build a Social Brand Persona - Constant Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.constant-content.com\/content-writing-service\/2015\/07\/how-to-effectively-build-a-social-brand-persona\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Effectively Build a Social Brand Persona - Constant Content\" \/>\n<meta property=\"og:description\" content=\"Social media can be a powerful tool for your brand, but it’s only effective if you approach it the right way.\u00a0 Users want to connect with other people on their social networks, not a faceless company or a logo.\u00a0 How do successful brands engage with their followers and make the... 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