{"id":38187,"date":"2018-10-25T08:20:14","date_gmt":"2018-10-25T15:20:14","guid":{"rendered":"https:\/\/www.constant-content.com\/content-writing-service\/?p=38187"},"modified":"2022-07-15T13:01:32","modified_gmt":"2022-07-15T20:01:32","slug":"effective-email-newsletter","status":"publish","type":"post","link":"https:\/\/www.constant-content.com\/content-writing-service\/2018\/10\/effective-email-newsletter\/","title":{"rendered":"How to Start and Grow an Effective Email Newsletter"},"content":{"rendered":"

Email newsletters are a great way to establish brand credibility and build long-term customer relationships. More than 80 percent<\/a> of marketers use newsletters to promote their content.<\/p>\n

However, attracting subscribers and growing an email list requires planning and a clear strategy<\/a>. Here, we’ll look at how to get an email newsletter up and running, and describe various ways to attract more subscribers.<\/p>\n

[bctt tweet=”More than 80% of marketers use newsletters to promote their content” username=”constantcontent”]<\/p>\n

How to Start an Email Newsletter<\/span><\/h2>\n

1. Figure Out Your Newsletter’s Goal<\/span><\/h4>\n

How does your newsletter fit into your larger content strategy<\/a>? Whether you’re trying to increase brand awareness or generate sales leads, the content you choose should reflect your marketing goals.<\/p>\n

2. Design Your Template<\/span><\/h4>\n

The design should make it easy for recipients to scan and click elements of the email. This means it should be mobile-friendly, too. According to one study, 70 percent of consumers delete emails immediately that don’t render well on a mobile device<\/a>.<\/p>\n

3. Gather Great Content<\/span><\/h4>\n

To reduce email unsubscribe rates, make sure your content is high quality<\/a>. As long as it’s entertaining, useful, and thought-provoking enough, people will look forward to it. Just make sure it’s well-edited. If there are any mistakes, it reflects badly on your business.<\/p>\n

4. Use Email Marketing Tools<\/span><\/h4>\n

Email marketing services such as Constant Contact, Drip, AWeber, MailChimp, and GetResponse make it easy to manage email campaigns. Don’t miss out on their marketing power.<\/p>\n

5. Welcome and Thank New Subscribers<\/span><\/h4>\n

To build trust, send out automatic welcome emails to new subscribers. Let them know their subscription was successful and introduce them to your brand.<\/p>\n

6. Pick a Consistent Day and Time to Email<\/span><\/h4>\n

Try split testing different send times to see which ones increase engagement. When you know, be upfront about your email frequency; users will feel more comfortable opening subsequent emails.<\/p>\n

7. Segment Your Email Lists by Buyer Persona<\/span><\/h4>\n

People are more likely to read emails that cater to their specific needs, so create multiple subscription personas<\/a> based on when people chose to subscribe. According to HubSpot, targeting emails by persona increases email click-through rates by 16 percent<\/a>.<\/p>\n

[bctt tweet=”Targeting emails by persona increases email click-through rates by 16 percent.” username=”constantcontent”]<\/p>\n

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How to Grow Your Email List<\/span><\/h2>\n

According to one study, email marketing databases degrade by about 22.5 percent<\/a> every year. But with the right strategies, you can avoid this. Here are seven ways to help your list grow over time:<\/p>\n

<\/span><\/h4>\n

1. Clearly Display Email Newsletter Opt-ins<\/span><\/h4>\n

Make it easier for visitors to find your email sign-up form. Here are some of the most common locations:<\/p>\n