{"id":3709,"date":"2015-04-08T09:45:29","date_gmt":"2015-04-08T14:45:29","guid":{"rendered":"https:\/\/www.constant-content.com\/blog\/?p=3709"},"modified":"2023-01-24T17:34:31","modified_gmt":"2023-01-25T01:34:31","slug":"guide-for-googles-mobile-update","status":"publish","type":"post","link":"https:\/\/www.constant-content.com\/content-writing-service\/2015\/04\/guide-for-googles-mobile-update\/","title":{"rendered":"Your Survival Guide for Google’s Mobile Search Update"},"content":{"rendered":"

The SEO community has been buzzing about Google’s recent statement regarding mobile websites:\u00a0 According to the search giant, the mobile-friendliness of a site will play a more influential role than ever in determining rankings for your website content.\u00a0 Of course, it shouldn’t take an official announcement from Google for search marketers to understand the importance of mobile.\u00a0 Without a user-friendly mobile web presence, websites are likely to lose visitors and consumers to the competition.\u00a0 Luckily, some simple methods exist to assess your current mobile web presence and optimize it.\u00a0 Let’s look at a few tips for delivering the optimal experience to your mobile users.<\/p>\n

1. Perform a Mobile SEO Audit<\/span><\/h2>\n

Even a mobile-ready site can benefit from the insights offered by a thorough mobile SEO audit.\u00a0 Taking the time to perform this analysis will ensure that Google can identify your mobile\u00a0content and serve it correctly.\u00a0 Try using Google’s mobile-friendly testing tool<\/a> to validate your site and confirm that your images, CSS and other resources are crawlable.\u00a0 You can gain even more insights by checking out a couple key reports in Google Webmaster Tools.\u00a0 The mobile usability report can alert you of a variety of usability issues, including Flash usage and incorrectly sized content.\u00a0 In the crawl errors report, you can find out if parts of your site are blocked or if pages are not found.\u00a0 Google’s PageSpeed Insights utility can address any speed issues on your mobile site.<\/p>\n

2. Determine Your Mobile Search Visibility<\/strong><\/span><\/h2>\n

Be sure to pay attention to Google’s search queries report, viewing the data with the “Mobile” filter:\u00a0 You can determine whether the top queries for mobile search are different from those for desktop search; you can also see which queries have the highest click-through rate, even if they’re not your top queries.\u00a0 The Mobile report available in Google Analytics can tell you the most popular mobile devices used by visitors to your site.\u00a0 Armed with this information, you can use Chrome’s Developer Tools to emulate your most-visited pages and see how they look on these devices.<\/p>\n

3. Check out the Mobile Search Competition<\/strong><\/span><\/h2>\n

Tools like SearchMetrics<\/a> and SEMRush<\/a> can help you determine the keywords for which your top mobile competitors are ranking well.\u00a0 You can combine this list of keywords with the keywords used in your top mobile search queries to expand your own arsenal of targeted keywords.\u00a0 Whether you create your own content or purchase website content from an article writer<\/a>, this master list of keywords can be used to improve your mobile search rankings.<\/p>\n

4. Don’t Forget Your Mobile App<\/strong><\/span><\/h2>\n

If you already have a mobile app, make the effort to promote it.\u00a0 Add smart app banners to your mobile website that encourage users to download the app, and create an optimized landing page for your app that will link users directly to the app store.\u00a0 In addition to these tactics, it’s also worthwhile to get your app content indexed in search.\u00a0 So far, Google only supports indexing for Android apps, but the benefits can be significant:\u00a0 Users who have your app installed will be able to open app content directly from mobile search results.\u00a0 Indexed app content can also boost your overall SEO.<\/p>\n

There’s never been a better time to optimize your site for mobile users.\u00a0 Mobile search is projected to surpass desktop search in the near future, so a mobile-friendly site is practically a requirement for any website that wants to stay in the game; Google’s announcement simply confirms the importance of mobile optimization.\u00a0 With these recommendations in mind, it shouldn’t be difficult to assess your own site and identify areas that could use improvement.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

The SEO community has been buzzing about Google’s recent statement regarding mobile websites:\u00a0 According to the search giant, the mobile-friendliness of a site will play a more influential role than ever in determining rankings for your website content.\u00a0 Of course, it shouldn’t take an official announcement from Google for search… Continue Reading <\/span><\/a><\/p>\n","protected":false},"author":26,"featured_media":3711,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[81],"tags":[81,7],"yoast_head":"\nYour Survival Guide for Google's Mobile Search Update - Constant Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.constant-content.com\/content-writing-service\/2015\/04\/guide-for-googles-mobile-update\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Survival Guide for Google's Mobile Search Update - Constant Content\" \/>\n<meta property=\"og:description\" content=\"The SEO community has been buzzing about Google’s recent statement regarding mobile websites:\u00a0 According to the search giant, the mobile-friendliness of a site will play a more influential role than ever in determining rankings for your website content.\u00a0 Of course, it shouldn’t take an official announcement from Google for search... 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