{"id":33997,"date":"2018-09-28T07:21:22","date_gmt":"2018-09-28T14:21:22","guid":{"rendered":"https:\/\/www.constant-content.com\/content-writing-service\/?p=33997"},"modified":"2019-03-12T12:57:44","modified_gmt":"2019-03-12T19:57:44","slug":"content-creation-process","status":"publish","type":"post","link":"https:\/\/www.constant-content.com\/content-writing-service\/2018\/09\/content-creation-process\/","title":{"rendered":"How to Develop a Great Content Creation Process"},"content":{"rendered":"<div class=\"entry-content\"><p>Creating <em>decent<\/em> content isn\u2019t difficult.<\/p>\n<p>But creating <a href=\"https:\/\/www.constant-content.com\/area\/fuel-your-business.htm\">high-quality, useful, engaging content<\/a> is a real challenge.<\/p>\n<p>That&#8217;s because it&#8217;s not only writing ability or industry knowledge that is required to produce great content, it also takes time and energy. For many small businesses, that time and energy is better spent on keeping clients happy and running the business.<\/p>\n<p>When you add on the fact that<a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/06\/why-good-content-isnt-good-enough-and-what-to-do-instead\/\"> \u201cgood\u201d content isn\u2019t good enough anymore<\/a>, it can all feel a bit overwhelming.<\/p>\n<p>But content creation is an important part of any digital marketing mix, so how do you efficiently create <a href=\"https:\/\/www.constant-content.com\/\">great website content<\/a> without spending all day writing? The answer is a rock-solid content creation process.<\/p>\n<p>[bctt tweet=&#8221;How to Develop a Great Content Creation Process&#8221; username=&#8221;constantcontent&#8221;]<\/p>\n<div style=\"background-color: #f8c854; padding: 10px;\"><strong>Free Actionable Bonus:<\/strong> Want our complete guide to content creation? <span id=\"creation\" style=\"color: #3366ff; text-decoration: underline; cursor: pointer;\">Get the guide plus a content calendar template and a list of our favorite content creation tools.<\/span><\/div>\n<p>&nbsp;<\/p>\n<h2><span id=\"if-you-arent-creating-content-you-should-be\">If You Aren\u2019t Creating Content, You Should Be<\/span><\/h2>\n<p>If you aren\u2019t using content marketing yet, you should be. I mean just look at some of these stats:<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-34037\" src=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/09\/Why-You-Need-Content-Marketing.jpg\" alt=\"\" width=\"600\" height=\"790\" srcset=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/09\/Why-You-Need-Content-Marketing.jpg 1000w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/09\/Why-You-Need-Content-Marketing-228x300.jpg 228w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/09\/Why-You-Need-Content-Marketing-768x1011.jpg 768w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/09\/Why-You-Need-Content-Marketing-38x50.jpg 38w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/09\/Why-You-Need-Content-Marketing-640x842.jpg 640w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<ul>\n<li>Online conversion rates are <a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2016\/09\/2017_B2B_Research_FINAL.pdf\">6x higher for content marketing adopters vs. non-adopters<\/a>.<\/li>\n<li>73% of B2B content marketers are creating <a href=\"https:\/\/www.slideshare.net\/CMI\/b2b-content-marketing-2014-benchmarks-budgets-trends-north-america-by-content-marketing-institute-and-marketingprofs\/1\">more content this year compared to last.<\/a><\/li>\n<li>86% of B2C marketers <a href=\"https:\/\/contentmarketinginstitute.com\/2012\/11\/2013-b2c-consumer-content-marketing\/\">use content marketing<\/a>.<\/li>\n<li>91% of B2B marketers <a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2017\/09\/2018-b2b-research-final.pdf\">use content marketing<\/a>.<\/li>\n<\/ul>\n<p>Your target audience is interacting with content on social, searching for articles, and even sharing the best content with their friends and colleagues.<\/p>\n<p>Content marketing allows you to provide your audience with useful content so that your business is top of mind when they are ready to buy.<\/p>\n<h2><span id=\"aint-nobody-got-time-for-that\">Ain&#8217;t Nobody Got Time For That<\/span><\/h2>\n<p>The challenge for many businesses is that they simply don&#8217;t have the time or resources to commit to content marketing.<\/p>\n<p>Well, I&#8217;ve got news for you.<\/p>\n<p>By developing an awesome content creation process, you can minimize the amount of time it takes to plan and write content, and even increase the quality of that content.<\/p>\n<p>[bctt tweet=&#8221;By developing an awesome content creation process, you can minimize the amount of time it takes to plan and write content, and even increase the quality of that content.&#8221; username=&#8221;constantcontent&#8221;]<\/p>\n<p>You just have to establish a system&#8230;<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-53887\" src=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/09\/Content-Creation-Graphic.png\" alt=\"\" width=\"1800\" height=\"2000\" srcset=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/09\/Content-Creation-Graphic.png 1800w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/09\/Content-Creation-Graphic-270x300.png 270w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/09\/Content-Creation-Graphic-768x853.png 768w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/09\/Content-Creation-Graphic-45x50.png 45w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/09\/Content-Creation-Graphic-1600x1778.png 1600w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"step-1-decide-how-you-want-to-use-content-and-where-it-can-improve-the-user-experience\">Step 1: Decide How You Want to Use Content and Where It Can Improve the User Experience<\/span><\/h2>\n<p>Before you set off writing content, have a <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/01\/content-marketing-strategy\/\">strategy and goal in mind<\/a>. How will you use content? Where can it improve the customer experience?<\/p>\n<p>One way that I suggest businesses approach this question is by <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2017\/11\/creating-content-for-the-buyers-journey\/\">creating content for the buyer journey<\/a>.<\/p>\n<p>The buyer journey is nothing more than a series of questions that have to be answered, and what better way to answer those questions than with content?<\/p>\n<p>[bctt tweet=&#8221;The buyer journey is nothing more than a series of questions that have to be answered, and what better way to answer those questions than with content?&#8221; username=&#8221;constantcontent&#8221;]<\/p>\n<p>For instance, at the top of the funnel, people are just realizing they have a problem and are looking for information. High-level blog posts, social posts, and educational content can go a long way here. Helping people find useful information is an excellent way to build trust and increase your chances of turning them into a customer down the road.<\/p>\n<p>On the flip side, prospects near the <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/12\/types-of-content\/\">bottom of the funnel<\/a> are aware of their problem and some of the potential solutions out there. In this case, your content should highlight the unique aspects of your product or compare it similar solutions. Here is where people are more likely to best performing search that starts with \u201cbest\u201d or \u201ctop\u201d, like \u201cthe best email marketing software\u201d or \u201ctop website chat tools\u201d.<\/p>\n<h2><span id=\"step-2-start-coming-up-with-types-of-content-you-need-and-some-topic-ideas\">Step 2: Start Coming Up with Types of Content You Need and Some Topic Ideas<\/span><\/h2>\n<p>The first step of any content creation process is coming up with article ideas and headlines.<\/p>\n<p>While it can sometimes be difficult to keep coming up with content ideas that your audience will find both interesting and useful, there are a lot of potential <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/07\/source-content-ideas\/\">sources for content ideas<\/a>:<\/p>\n<ul>\n<li>Ask your audience for ideas<\/li>\n<li>Read what people are saying on social media<\/li>\n<li>Read what\u2019s trending on industry forums<\/li>\n<li>Review content topics at relevant conferences<\/li>\n<li>Ask a colleague<\/li>\n<li>Review your tools<\/li>\n<\/ul>\n<p>[irp posts=&#8221;4829&#8243; name=&#8221;20+ Ways to Source Content Ideas&#8221;]<\/p>\n<p>As you start to come up with a variety of post topics and working titles, plug them into an Excel file or Google Sheet to keep a running tab of ideas.<\/p>\n<h2><span id=\"step-3-do-a-content-audit-to-assess-existing-content-that-can-be-repurposed\">Step 3: Do a Content Audit to Assess Existing Content That Can Be Repurposed<\/span><\/h2>\n<p>This step doesn\u2019t apply to businesses just starting out with content creation.<\/p>\n<p>But if you already have some content built up, then the next step is to do a content audit and ask yourself:<\/p>\n<ul>\n<li>How strong is the content?<\/li>\n<li>Does it support or strategy?<\/li>\n<li>How can it be repurposed?<\/li>\n<\/ul>\n<p>A <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2019\/02\/seo-content-audit\/\">content audit<\/a> is essentially a health-check on your existing content.<\/p>\n<p>The goal of a content audit is to figure out your best and worst performing content and reveal opportunities for improvement. If you aren\u2019t sure how a content audit works, <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2019\/02\/seo-content-audit\/\">this post<\/a> explains the process in detail.<\/p>\n<p>If you find that some of your content isn\u2019t performing as well as you want, use this opportunity to repurpose that content.<\/p>\n<p><a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2019\/01\/repurpose-content\/\">Repurposing content<\/a> means taking existing content and transforming it into something new. This could mean breaking an ebook up into smaller blog posts. Turning a listicle into an <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/01\/visual-content-marketing\/\">infographic<\/a>. Clipping a few seconds of video to create a social snippet. And this list goes on.<\/p>\n<p>The value of repurposing content is that it gives new life (and new ROI) to existing marketing materials.<\/p>\n<p>[irp posts=&#8221;46917&#8243; name=&#8221;15 Creative Ways to Repurpose Your Content&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"step-4-map-out-your-content-creation-plan-and-content-calendar\">Step 4: Map Out Your Content Creation Plan and Content Calendar<\/span><\/h2>\n<p>Now that you have some content topics in mind, it\u2019s time to start slotting that content into a calendar.<\/p>\n<p>If you aren\u2019t using a <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/03\/creating-a-content-calendar\/\">content calendar<\/a>, then building one is a great way to improve your content creation process.<\/p>\n<p>A complete content calendar should include not only when an article is published, but also the type of content, channels it will be shared on, and who the article will be attributed to. If you\u2019re working with a <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/08\/outsourcing-content-creation\/\">team of freelance writers<\/a> to produce content, your calendar should also outline who will write each post.<\/p>\n<p>If you\u2019re having trouble monitoring your content and seeing which pieces at which stage of development, then you can try creating a dedicated Trello board. To do this all you need to do is create columns for each relevant stage and then slot each piece of content as you start working on them. You can drag-and-drop the articles as they move through the creation process giving you a snapshot of where in production each piece is.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-34427 size-full\" src=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/10\/trello-content-creation.jpg\" alt=\"content-creation-trello\" width=\"1000\" height=\"448\" srcset=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/10\/trello-content-creation.jpg 1000w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/10\/trello-content-creation-300x134.jpg 300w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/10\/trello-content-creation-768x344.jpg 768w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/10\/trello-content-creation-50x22.jpg 50w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Or, you can use Constant Content\u2019s dashboard and content calendar to get all this info seamlessly (just sayin\u2019.)<\/p>\n<h2><span id=\"step-5-find-high-quality-writers-to-actually-write-the-content\">Step 5: Find High-Quality Writers to Actually Write the Content<\/span><\/h2>\n<p>One of the best ways you can improve your content creation process is by working with quality, professional writers.<\/p>\n<p>There are plenty of compelling reasons to <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/08\/outsourcing-content-creation\/\">hire a professional writer<\/a> to produce content.<\/p>\n<p>For one, you end up producing better, more interesting content. Second, it frees up time for you to focus on running the business. Third, it allows you to scale your content creation as needed.<\/p>\n<p>Before you can<a href=\"https:\/\/www.constant-content.com\/freelance-content-writers\/\"> hire a writer<\/a> to produce your content, you need to choose between hiring an in-house writer or leverage external writers. If you\u2019re at this stage, check out our post <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/07\/hiring-in-house-writers-vs-outsourcing-to-an-agency-vs-hiring-freelance-writers-whats-right-for-you\/\">Hiring In-House Writers vs. Outsourcing to an Agency vs. Hiring Freelance Writers: What\u2019s Right For You<\/a><\/p>\n<p>Constant Content specializes in connecting businesses with expert freelance writers, get in touch with us if you&#8217;d like to learn more. (Now, back to our regularly scheduled program&#8230;)<\/p>\n<h2><span id=\"step-6-trust-the-process\">Step 6: Trust the Process<\/span><\/h2>\n<p>Consistency is an often-underappreciated aspect of content marketing.<\/p>\n<p>Content marketing is a long-term strategy, which means that successful content needs to be communicating a <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/05\/how-to-keep-a-consistent-brand-identity-in-content-marketing-campaigns\/\">consistent brand message<\/a> and conveying a consistent brand style.<\/p>\n<p>That&#8217;s why we often say that content is a <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/01\/why-content-marketing-is-a-commitment-not-a-campaign\/\">commitment, not a campaig<\/a><a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/01\/why-content-marketing-is-a-commitment-not-a-campaign\/\">n<\/a>.<\/p>\n<p>Is your tone fun and energetic? Informative and educational? Casual and friendly? Formal and professional? While none of these are necessarily better than the others, it\u2019s important to be consistent in both written and visual style.<\/p>\n<p><img loading=\"lazy\" id=\"hiring\" class=\"aligncenter size-full wp-image-35717\" src=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/09\/hiring-upgrade-cover.png\" alt=\"\" width=\"1000\" height=\"291\" srcset=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/09\/hiring-upgrade-cover.png 1000w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/09\/hiring-upgrade-cover-300x87.png 300w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/09\/hiring-upgrade-cover-768x223.png 768w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/09\/hiring-upgrade-cover-50x15.png 50w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2><span id=\"content-creation-tools-of-the-trade\">Content Creation Tools of the Trade<\/span><\/h2>\n<p>Another way you can up your <a href=\"https:\/\/www.constant-content.com\/\">website content creation<\/a> game is by using the right tools. Whether you&#8217;re look for free or paid tools, there are plenty of useful resources that can help any content marketing.<\/p>\n<h3><span id=\"1-portents-content-idea-generator\">1. Portent\u2019s Content Idea Generator<\/span><\/h3>\n<p>One of the toughest parts of content creation is consistently coming up with ideas that are relevant to your target audience.<\/p>\n<p>That\u2019s where <a href=\"https:\/\/www.portent.com\/tools\/title-maker\">Portent\u2019s Content Idea Generator<\/a> can help.\u00a0All you need to do is enter a typical topic of your brand and the Idea Generator will spit out possible headlines. Granted, some of the generated ideas will need a bit of fine-tuning, but then you can let your own imagination take over.<\/p>\n<h3><span id=\"2-co-schedules-headline-analyzer\">2. Co-Schedule\u2019s Headline Analyzer<\/span><\/h3>\n<p>How do you grab readers?\u00a0A <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/09\/writing-catchy-headlines\/\">catchy headline<\/a> can make a huge difference in clicks and shares.<\/p>\n<p><a href=\"http:\/\/coschedule.com\/headline-analyzer\">Co-Schedule\u2019s Headline Analyzer<\/a> uses a research-based approach to help you improve your titles.\u00a0The tool works by assigning a numerical score to your proposed headline based on a handful of factors:\u00a0readability, SEO value, presence of \u201cpower words\u201d and much more.<\/p>\n<p>After you receive your score, tweak your title based on the Headline Analyzer\u2019s suggestions to make your headline more effective.<\/p>\n<h3><span id=\"3-ifttt-if-this-then-that\">3. IFTTT (If This, Then That)<\/span><\/h3>\n<p>No matter how good your content is, it\u2019s only useful for your business if you can get people to read it.\u00a0That\u2019s where <a href=\"https:\/\/ifttt.com\/\">IFTTT<\/a> (If This, Then That) comes in.\u00a0This free web-based tool allows you to create automated processes, called \u201crecipes,\u201d that enable you to connect various apps and platforms to each other.<\/p>\n<p>Here are a few \u201crecipes\u201d:<\/p>\n<ul>\n<li>Automatically post WordPress blogs on <a href=\"https:\/\/ifttt.com\/recipes\/599-tweet-my-wordpress-blog-posts\">Twitter<\/a>, <a href=\"https:\/\/ifttt.com\/recipes\/2263-automatically-share-your-latest-wordpress-posts-on-facebook\">Facebook<\/a>, and <a href=\"https:\/\/ifttt.com\/recipes\/3562-share-your-latest-post-on-linkedin\">LinkedIn<\/a><\/li>\n<li>Automatically <a href=\"https:\/\/ifttt.com\/recipes\/1789-automatically-tweet-your-facebook-status-updates\">tweet<\/a> Facebook status updates<\/li>\n<\/ul>\n<h3><span id=\"4-canva\">4. Canva<\/span><\/h3>\n<p>If you want the ability to create gorgeous, customized images without purchasing Photoshop, <a href=\"https:\/\/www.canva.com\/\">Canva<\/a> offers the ideal \u201cfreemium\u201d alternative.\u00a0This tool has a user-friendly interface \u2013 just drag and drop \u2013 to create content using Canva\u2019s free design modules.\u00a0You can purchase additional design elements for a $1.00 each.<\/p>\n<h3><span id=\"5-quotescover\">5. QuotesCover<\/span><\/h3>\n<p>Quote graphics perform well on social media, collecting plenty of comments, likes and shares.\u00a0 However, it takes considerable design skill to get the layout, typography, color choices and composition right.<\/p>\n<p>Let <a href=\"https:\/\/quotescover.com\/\">QuotesCover<\/a> handle the details for you:\u00a0all you need to do is enter your quote, choose a layout, select a color and font, and the tool puts it all together into one eye-catching quotes graphic.<\/p>\n<h3><span id=\"6-easel-ly\">6. Easel.ly<\/span><\/h3>\n<p>It\u2019s no surprise that infographics tend to attract more attention than plain text. After all,\u00a0the human brain is wired to process visual information much faster.<\/p>\n<p>With <a href=\"http:\/\/www.easel.ly\/\">Easel.ly<\/a>, you don\u2019t need any design experience to create professional-looking infographics. Just choose one of the tool\u2019s thousands of templates to visualize your data in a visually appealing way.<\/p>\n<h3><span id=\"7-giphy\">7. Giphy<\/span><\/h3>\n<p>According to Twitter, tweets with GIFs generate <a href=\"https:\/\/www.socialmediatoday.com\/social-business\/images-gifs-or-video-which-generates-most-response-twitter\">six times<\/a> more engagement than basic text updates. With the Giphy Chrome extension, you can access hundreds of thousands of animated GIFs, ready for sharing with your Twitter and Facebook followers.<\/p>\n<h3><span id=\"8-momus-meme-studio\">8. Momus Meme Studio<\/span><\/h3>\n<p>Like GIFs, memes are one of the most shareable content formats on social media. This popular tool offers impressive graphics and fonts, helping you create personalized messages to share with your social media followers.<\/p>\n<h3><span id=\"9-surveymonkey\">9. SurveyMonkey<\/span><\/h3>\n<p>This survey creator offers various tools to help you survey your audience and then analyze the results. With the premium plan, you get access to over 180 survey templates covering a range of topics and industries. Customize your survey with appropriate colors and text, and then distribute it via email, social media, or directly from the <a href=\"https:\/\/www.surveymonkey.com\/\">SurveyMonkey<\/a> platform.<\/p>\n<h3><span id=\"10-qzzr\">10. Qzzr<\/span><\/h3>\n<p>If you\u2019re looking for a fun alternative to surveys, try <a href=\"https:\/\/www.qzzr.com\/\">Qzzr<\/a>, a user-friendly quiz creation tool. Simply create your own quiz, embed it on your website or social media channels, and track the results. It\u2019s great for increasing audience engagement and gaining insights into your target market.<\/p>\n<h3><span id=\"11-snappa\">11. Snappa<\/span><\/h3>\n<p>Various studies have shown that visual content boosts audience engagement. According to BuzzSumo, Facebook posts with images see <a href=\"http:\/\/buzzsumo.com\/blog\/how-to-massively-boost-your-blog-traffic-with-these-5-awesome-image-stats\/#gs.wsCqBNo\">2.3 times<\/a> more engagement than those without.<\/p>\n<p><a href=\"https:\/\/snappa.com\/\">Snappa<\/a> gives you access to various images, icons, and graphical elements to repurpose for your own use. Use your finished image for social media posts, Facebook headers, email content, display ads, and more<\/p>\n<h3><span id=\"12-pixabay\">12. Pixabay<\/span><\/h3>\n<p>With over 1.2 million stock photos, illustrations, and vectors, <a href=\"https:\/\/pixabay.com\/en\/\">Pixabay<\/a> is another great tool to visually enhance your next piece of content. All the images are royalty-free, so you can use them without attribution for commercial purposes.<\/p>\n<p>Some other free stock photo websites:<\/p>\n<ul>\n<li><a href=\"https:\/\/unsplash.com\/\">Unsplash<\/a><\/li>\n<li><a href=\"https:\/\/deathtothestockphoto.com\/\">Death to Stock Photo<\/a><\/li>\n<\/ul>\n<h3><span id=\"13-haiku-deck\">13. Haiku Deck<\/span><\/h3>\n<p>Developed to look beautiful on any device,<a href=\"https:\/\/www.haikudeck.com\/\"> Haiku Deck<\/a> is a presentation creation tool that comes with instant access to millions of photos from the Creative Commons license. Choose a theme, add images, and insert text and graphics. Then embed the finished presentation on your website, post it to social media, or use it within an email.<\/p>\n<h2><span id=\"elevate-your-content-creation-process\">Elevate Your Content Creation Process<\/span><\/h2>\n<p>Creating truly effective content isn\u2019t easy.<\/p>\n<p>But having a defined, comprehensive content creation process helps.<\/p>\n<p>Need help creating quality, relevant, engaging content? We connect businesses with talented freelance content and copywriters. <a href=\"https:\/\/www.constant-content.com\/area\/fuel-your-business.htm\">Learn more<\/a>.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Creating decent content isn\u2019t difficult. But creating high-quality, useful, engaging content is a real challenge. That&#8217;s because it&#8217;s not only writing ability or industry knowledge that is required to produce great content, it also takes time and energy. For many small businesses, that time and energy is better spent on&#8230; <a class=\"read-more\" href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/09\/content-creation-process\/\">Continue Reading <span class=\"icon icon-circle-chevron-right\"><\/span><\/a><\/p>\n","protected":false},"author":37,"featured_media":34467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1323],"tags":[1517,693,279,653],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Develop a Great Content Creation Process - Constant Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/09\/content-creation-process\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Develop a Great Content Creation Process - Constant Content\" \/>\n<meta property=\"og:description\" content=\"Creating decent content isn\u2019t difficult. But creating high-quality, useful, engaging content is a real challenge. That&#8217;s because it&#8217;s not only writing ability or industry knowledge that is required to produce great content, it also takes time and energy. For many small businesses, that time and energy is better spent on... Continue Reading\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/09\/content-creation-process\/\" \/>\n<meta property=\"og:site_name\" content=\"Constant Content\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-28T14:21:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-12T19:57:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/10\/content-creation-tools.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"11 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/#website\",\"url\":\"https:\/\/www.constant-content.com\/content-writing-service\/\",\"name\":\"Constant Content\",\"description\":\"The Constant Content Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.constant-content.com\/content-writing-service\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/09\/content-creation-process\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/10\/content-creation-tools.jpg\",\"width\":1000,\"height\":667,\"caption\":\"content-creation-tools\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/09\/content-creation-process\/#webpage\",\"url\":\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/09\/content-creation-process\/\",\"name\":\"How to Develop a Great Content Creation Process - Constant Content\",\"isPartOf\":{\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/09\/content-creation-process\/#primaryimage\"},\"datePublished\":\"2018-09-28T14:21:22+00:00\",\"dateModified\":\"2019-03-12T19:57:44+00:00\",\"author\":{\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/#\/schema\/person\/0cc3b33ae14e32aef9103e573d914c07\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/09\/content-creation-process\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/#\/schema\/person\/0cc3b33ae14e32aef9103e573d914c07\",\"name\":\"Isaac Justesen\",\"description\":\"Kalani Diehl is the Marketing Specialist at Constant Content.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/posts\/33997"}],"collection":[{"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/comments?post=33997"}],"version-history":[{"count":31,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/posts\/33997\/revisions"}],"predecessor-version":[{"id":53897,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/posts\/33997\/revisions\/53897"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/media\/34467"}],"wp:attachment":[{"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/media?parent=33997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/categories?post=33997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/tags?post=33997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}