{"id":32693,"date":"2018-09-17T06:52:17","date_gmt":"2018-09-17T13:52:17","guid":{"rendered":"https:\/\/www.constant-content.com\/content-writing-service\/?p=32693"},"modified":"2022-05-06T14:24:36","modified_gmt":"2022-05-06T21:24:36","slug":"holiday-content-ideas","status":"publish","type":"post","link":"https:\/\/www.constant-content.com\/content-writing-service\/2018\/09\/holiday-content-ideas\/","title":{"rendered":"Top 15 Holiday Content Ideas for 2018"},"content":{"rendered":"

For many businesses, the holiday period from November to January is one of the busiest and most profitable times of the year. According to BigCommerce, the majority of ecommerce brands – around 21 percent – start their holiday content<\/a> planning in September.<\/p>\n

Is your business ready for the holiday season? To help, here are 15 ways to bring the holidays into your content marketing efforts this year.<\/p>\n

Holiday Content Ideas for Social Media<\/span><\/h2>\n

According to Social Media Today<\/a>, 64 percent of shoppers visit social media platforms for inspiration and gift ideas.<\/p>\n

1. Say Thank You<\/span><\/h3>\n

The holidays are the perfect time to send your loyal customers a simple thank you message – especially before Thanksgiving Day.<\/p>\n

2. Create a Gift Gallery<\/span><\/h3>\n

Use social platforms like Instagram, Pinterest, and Facebook to showcase your best gift ideas. Around 93 percent of Pinners<\/a> say they use Pinterest to plan for purchases.<\/p>\n

3. Cyber Monday Offer<\/span><\/h3>\n

Cyber Monday isn’t just for big brands. Let your followers know about your offers well in advance.<\/p>\n

4. Photo Contest<\/span><\/h3>\n

Create a unique hashtag and encourage followers to share themed photos for a chance to win a prize. You can choose the winner randomly.<\/p>\n

5. The Year’s Top Articles<\/span><\/h3>\n

To drive backlinks and increase your blog’s internal traffic, gather your top-performing articles of the year into one post and share the link across social media. This is a great way to drive incremental value from your ecommerce content<\/a>.<\/p>\n

\"\"<\/a><\/p>\n

Holiday Content Ideas for Email<\/span><\/h2>\n

According to one study, the best time to send holiday emails is in the first two weeks of November<\/a>, so start early.<\/p>\n

1. Black Friday Offer<\/span><\/h3>\n

In 2014 on Black Friday, email marketing was the number one driver of online sales<\/a>. Send a series of emails leading up to the holiday weekend about your special discounts.<\/p>\n

2. Holiday Coupons<\/span><\/h3>\n

Everyone wants to save on their holiday shopping. Send exclusive email coupons as an extra bonus for your subscribers.<\/p>\n

3. Share a Story<\/span><\/h3>\n

Show the human side of your company. For example, share a story about how you and your staff celebrate the holidays.<\/p>\n

4. Shipping Deadlines<\/span><\/h3>\n

To drive sales, offer free shipping on shopping days like Black Friday and Cyber Monday.<\/p>\n

5. Product Reviews<\/span><\/h3>\n

Build customer confidence by including product reviews and testimonials in your holiday emails.<\/p>\n

Holiday Content Ideas for Your Website or Blog<\/span><\/h2>\n

1. End-of-Year Update<\/span><\/h3>\n

List your best-selling products, highlight awards you’ve received, talk about community events you took part in, or celebrate employee achievements. It all helps to make customers feel more connected to your brand.<\/p>\n

2. Festive Photos and Videos<\/span><\/h3>\n

Let customers know how you’re preparing for the holiday season with behind-the-scenes photos and videos. Be authentic. A smartphone and some simple editing software is all you need.<\/p>\n

3. Holiday Gift Guide<\/span><\/h3>\n

A page devoted to holiday gift ideas is a great way to provide value to your audience and highlight your products at the same time. Create several guides for different audiences.<\/p>\n

4. Highlight Causes You Support<\/span><\/h3>\n

People are more likely to connect with brands that share their values. Show which causes you support and how you contribute to the local community.<\/p>\n

5. Look Ahead to the New Year<\/span><\/h3>\n

Look at growing trends in your industry and highlight your plans for next year. Give customers something to look forward to.<\/p>\n

Use Lesser-Known National Holidays for Marketing<\/span><\/h2>\n

As well as basing content around well-known dates, use lesser-known national holidays to add some fun content to your marketing. It’s an ideal excuse to run sales and special promotions. Here’s a list of fall and winter national holidays for inspiration:<\/p>\n

September 2018<\/span><\/h3>\n
    \n
  • National Courtesy Month<\/li>\n
  • Self-Improvement Month<\/li>\n
  • National Coffee Day, September 29<\/li>\n
  • International Podcast Day, September 30<\/li>\n<\/ul>\n

    October 2018<\/span><\/h3>\n
      \n
    • Emotional Wellness Month<\/li>\n
    • Customer Service Week, October 1 – 5<\/li>\n
    • National Kick Butt Day, October 8<\/li>\n
    • Columbus Day, October 8<\/li>\n
    • National Boss’s Day, October 16<\/li>\n
    • Get to Know Your Customers Day, October 18<\/li>\n
    • National Cat Day, October 29<\/li>\n
    • Halloween, October 31<\/li>\n<\/ul>\n

      November 2018<\/span><\/h3>\n
        \n
      • National Stress Awareness Day, November 4<\/li>\n
      • Veterans Day, November 11 (observed November 12)<\/li>\n
      • Thanksgiving Day, November 22<\/li>\n
      • Black Friday, November 23<\/li>\n
      • Small Business Saturday, November 24<\/li>\n
      • Cyber Monday, November 26<\/li>\n
      • National Day of Giving, November 27<\/li>\n<\/ul>\n

        December 2018<\/span><\/h3>\n
          \n
        • Chanukah, December 2 – 10<\/li>\n
        • Miners Day, December 6<\/li>\n
        • National Ugly Christmas Sweater Day, December 15<\/li>\n
        • Free Shipping Day,\u00a0 December 14<\/li>\n
        • Christmas Eve, December 24<\/li>\n
        • Christmas, December 25<\/li>\n
        • National Thank You Note Day, December 26<\/li>\n
        • Boxing Day (Canada), December 26<\/li>\n
        • Make Up Your Mind Day, December 31<\/li>\n
        • New Year’s Eve, December 31<\/li>\n<\/ul>\n

          Summary<\/span><\/h2>\n

          When it comes to holiday content, the key is to prepare early. Don’t leave it until late November – start now. Mark your content calendar<\/a> with key dates. Think about what your customers care about. And take chances. Holiday content is not only a great opportunity to engage with your audience, it’s your chance to stand out from the crowd.<\/p>\n

          Does your company need high-quality content to support your marketing? Learn more about out content writing service<\/a> and content catalog.<\/p>\n