{"id":27953,"date":"2018-08-14T07:19:57","date_gmt":"2018-08-14T14:19:57","guid":{"rendered":"https:\/\/www.constant-content.com\/content-writing-service\/?p=27953"},"modified":"2022-04-12T22:23:01","modified_gmt":"2022-04-13T05:23:01","slug":"outsourcing-content-creation","status":"publish","type":"post","link":"https:\/\/www.constant-content.com\/content-writing-service\/2018\/08\/outsourcing-content-creation\/","title":{"rendered":"The Complete Guide to Outsourcing Content Creation"},"content":{"rendered":"

Publishing a consistent stream of rock solid content isn’t easy. Consistently coming up with great content ideas<\/a> is hard enough, but then you actually have to write the post.<\/p>\n

That’s where outsourcing content creation comes in. And it’s an option that is becoming increasingly popular for marketing teams.<\/p>\n

But outsourcing your content writing doesn’t mean you’re off the hook entirely. It’s just a whole lot easier. To help, we put together this guide, which will help you navigate the entire process from hiring, to onboarding, to managing a team of freelance writers<\/a>.<\/p>\n

Let’s jump in.<\/p>\n\n\n\n
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Ch. 1<\/a><\/span><\/h2>\n

The benefits of outsourcing content creation<\/a><\/p>\n<\/td>\n

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Ch. 2<\/a><\/span><\/h2>\n

Hiring: Tips for hiring your next freelance writer<\/a><\/p>\n<\/td>\n

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Ch. 3<\/a><\/span><\/h2>\n

Onboarding: Setting freelancers up for success<\/a><\/p>\n<\/td>\n

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Ch. 4<\/a><\/span><\/h2>\n

How to manage and motivate freelance writers<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Free Actionable Bonus:<\/strong> Looking to outsource your content writing? Get the complete guide to finding, vetting, and hiring freelance writers<\/a>
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Why Do Companies Outsource Content Creation?<\/span><\/h2>\n

There are a number of advantages to working with external content writers, whether it\u2019s through a content writing service<\/a> or with writers directly.<\/p>\n

1. Free Up Time<\/span><\/h3>\n

Your time is precious. And the content creation process<\/a> can take a lot of that time.<\/p>\n

In addition to writing, it involves research, fact-checking, creating a strong title, formatting correctly, optimizing for search engines, grammar checking, and editing for inconsistencies and readability, to name a few.<\/p>\n

Hiring a writers can take some of the time pressure off yourself and your employees while you retain full editorial control.<\/p>\n

You\u2019ll get the content you need, as well as time to develop strategies to ensure it connects with your target audience and is effective at growing your business.<\/p>\n

2. Save Money<\/span><\/h3>\n

According to HubSpot, companies using inbound marketing generally experience a 61 percent lower<\/a> cost per lead than those using traditional methods.<\/p>\n

Most businesses have a limited content marketing budget and hiring in-house writers<\/a> can be expensive when you consider hiring costs, annual salary, benefits, paid leave, and equipment. According to the Society for Human Resource Management, the average cost<\/a> of hiring an in-house writer is $7,221 per month. Outsourcing blog and content writing is more cost effective, as you can hire on an as-need basis at a fraction of the cost.<\/p>\n

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3. Leverage Industry Experts<\/span><\/h3>\n

According to a study by Provoke Insights, 42 percent of companies said they don\u2019t have the expertise to use content marketing effectively. That’s because industry expertise and writing skills are two different things. Working with freelance writers allows you to hire industry experts when create technical or thought-leadership pieces.<\/p>\n