{"id":25363,"date":"2018-08-02T07:52:43","date_gmt":"2018-08-02T14:52:43","guid":{"rendered":"https:\/\/www.constant-content.com\/content-writing-service\/?p=25363"},"modified":"2022-07-20T15:51:13","modified_gmt":"2022-07-20T22:51:13","slug":"seo-content-writing","status":"publish","type":"post","link":"https:\/\/www.constant-content.com\/content-writing-service\/2018\/08\/seo-content-writing\/","title":{"rendered":"A Guide to SEO Content Writing (Plus a 25-Point Checklist)"},"content":{"rendered":"<div class=\"entry-content\"><p>Whether you&#8217;re creating blog posts, white papers, case studies, or even social media snippets, implementing search engine optimization (SEO) best practices can improve your reach and get more readers to your content.<\/p>\n<h6><span id=\"looking-for-the-25-point-seo-writing-checklist-jump-straight-the-checklist\">Looking for the 25-point SEO writing checklist? <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/08\/seo-content-writing\/#25\">Jump straight the checklist<\/a><\/span><\/h6>\n<h2><span id=\"its-important-to-know-how-to-write-seo-content\">It&#8217;s important to know how to write SEO content&#8230;<\/span><\/h2>\n<p>With traffic from <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/11\/seo-content-optimization\/?utm_source=25363&amp;utm_medium=organic&amp;utm_campaign=wblog\" target=\"_blank\" rel=\"noopener\">search engines<\/a> outpacing traffic from <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/03\/social-media-content-strategy\/?utm_source=25363&amp;utm_medium=organic&amp;utm_campaign=wblog\" target=\"_blank\" rel=\"noopener\">social media<\/a> and growing interest in voice-activated searches via speech-enabled tools like Alexa and Siri, writers need to understand the importance of SEO (search engine optimization) and how it influences the content they create.<\/p>\n<p>Understanding\u00a0SEO\u00a0is crucial for a <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/11\/successful-freelance-writer\/?utm_source=25363&amp;utm_medium=organic&amp;utm_campaign=wblog\" target=\"_blank\" rel=\"noopener\">long term career as a content writer<\/a>. Knowing how to maximize your content&#8217;s potential for search engine discovery can make the difference between mediocre success as a writer and a high-paying career as an in-demand digital marketing creative. Luckily, there are a few easy-to-follow tips you can integrate into your content creation efforts to make optimizing your content easier.\u00a0Ready? Here goes&#8230;<\/p>\n<p>[bctt tweet=&#8221;Understanding SEO is crucial for a long term career as a content writer.&#8221; username=&#8221;constantcontent&#8221;]<\/p>\n<h3><span id=\"using-keywords\">Using Keywords<\/span><\/h3>\n<p><a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/08\/keyword-optimization\/?utm_source=25363&amp;utm_medium=organic&amp;utm_campaign=wblog\" target=\"_blank\" rel=\"noopener\">Keywords and keyword phrases<\/a> act as the foundation for any quality SEO strategy. When your keywords are properly placed, search engine crawlers will have an easier time identifying if your content is relevant to the user&#8217;s search. However, it is possible to overuse your keywords &#8212; which can\u00a0hurt your chances of appearing at the top of a search engine results list.<\/p>\n<p>You want keywords to appear as natural as possible within your content. Because keyword stuffing can hurt your chances of performing well, you don&#8217;t want to overuse the same terms and phrases. You can use a tool like <a href=\"https:\/\/lsigraph.com\/\" target=\"_blank\" rel=\"noopener\">LSI Graph<\/a> to find semantically-related keywords so you aren&#8217;t repeating the same words and phrases throughout your content. Focus on incorporating keywords <em>naturally <\/em>and you will increase your chances of search engine crawlers deeming your content worthy of increased search engine placement.<\/p>\n<script>(function() {\n\twindow.mc4wp = window.mc4wp || {\n\t\tlisteners: [],\n\t\tforms: {\n\t\t\ton: function(evt, cb) {\n\t\t\t\twindow.mc4wp.listeners.push(\n\t\t\t\t\t{\n\t\t\t\t\t\tevent   : evt,\n\t\t\t\t\t\tcallback: cb\n\t\t\t\t\t}\n\t\t\t\t);\n\t\t\t}\n\t\t}\n\t}\n})();\n<\/script><!-- Mailchimp for WordPress v4.8.3 - https:\/\/wordpress.org\/plugins\/mailchimp-for-wp\/ --><form id=\"mc4wp-form-1\" class=\"mc4wp-form mc4wp-form-17463 mc4wp-form-theme mc4wp-form-theme-blue\" method=\"post\" data-id=\"17463\" data-name=\"Stay up-to-date\" ><div class=\"mc4wp-form-fields\"><div style=\"text-align:left;font-family:'Proxima Nova W01 Regular', sans-serif;\">\r\n <h5 style=\"padding-top:0;color:white;\"><span id=\"get-a-weekly-dose-of-our-best-content-marketing-tips-trends-and-insights\">Get a weekly dose of our best content marketing tips, trends, and insights.<\/span><\/h5>\r\n  <div style=\"display:flex;\">\r\n   <p style=\"width:75%;\"><input style=\"color:#555;font-size:18px;height:50px;width:99.5%;border:0;padding:5px 15px;border-radius:4px;\" type=\"email\" name=\"EMAIL\" placeholder=\"Email address\" required \/><\/p>\r\n   <p style=\"width:25%;\"><input class=\"newSubmit\" style=\"font-size:18px;height:50px;width:100%;border:0;background-color:#3ce3ae;border-radius:4px;color:#2a3955;\" value=\"Subscribe\" type=\"submit\"><\/p>\r\n  <\/div>\r\n<\/div>\r\n\r\n<style>\r\n.newSubmit {cursor:pointer;}\r\n.newSubmit:hover {background-color:#59f3c2;}\r\n<\/style><\/div><label style=\"display: none !important;\">Leave this field empty if you're human: <input type=\"text\" name=\"_mc4wp_honeypot\" value=\"\" tabindex=\"-1\" autocomplete=\"off\" \/><\/label><input type=\"hidden\" name=\"_mc4wp_timestamp\" value=\"1778168424\" \/><input type=\"hidden\" name=\"_mc4wp_form_id\" value=\"17463\" \/><input type=\"hidden\" name=\"_mc4wp_form_element_id\" value=\"mc4wp-form-1\" \/><div class=\"mc4wp-response\"><\/div><\/form><!-- \/ Mailchimp for WordPress Plugin -->\n<h3><span id=\"optimizing-images\">Optimizing Images<\/span><\/h3>\n<p>As a writer, you may not be thinking of how images should play into your content. However, visuals can help break up your articles so they&#8217;re easier to read and more digestible. Images\u00a0can also play a major role in your SEO.<\/p>\n<p>When including <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/01\/visual-content-marketing\/?utm_source=25363&amp;utm_medium=organic&amp;utm_campaign=wblog\" target=\"_blank\" rel=\"noopener\">images within your content<\/a>, you need to ensure you&#8217;re optimizing them for search engines. This means adding image descriptions and alt text\u00a0and compressing your images to ensure faster load times. Because a search engine cannot view your images, you can use your image description to let search engine crawlers\u00a0know what content is contained within your image. The more effort you put into optimizing your images for discovery, the greater your chances are for increased content performance.<\/p>\n<p><a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/03\/the-latest-trends-of-on-page-optimization\/?utm_source=25363&amp;utm_medium=organic&amp;utm_campaign=wblog\" target=\"_blank\" rel=\"noopener\">Image optimization<\/a> for SEO will become even more important and machine learning and artificial intelligence play an ever-increasing role in content discovery and distribution. When the distribution of your content can be influenced by algorithms and data discovery, you want your images to be optimized for success.<\/p>\n<h3><span id=\"meta-descriptions\">Meta Descriptions<\/span><\/h3>\n<p>When writing content for the web, you&#8217;re not done after your original article is complete. In addition to your copy, you need to write a meta\u00a0description to accompany your content. Your meta description supplies additional opportunities to attract your target audience and appear high on a search engine results list.<\/p>\n<p>Your meta description is a short blurb about your article that will appear in\u00a0the\u00a0search engine listing\u00a0for your content. This meta\u00a0description should provide an overview of what your article is about, but should also feature important keywords in a natural way.\u00a0<a href=\"https:\/\/portent.com\/serp-preview-tool\" target=\"_blank\" rel=\"noopener\">Portent<\/a> offers a handy SERP tool to help you visualize how your meta-descriptions will appear online. When you understand the impact meta descriptions have on your search engine ranking placement, you realize how important it is to put extra effort into optimized meta descriptions.<\/p>\n<p>SEO needs to be at the forefront of the content\u00a0you create. You want to keep the reader&#8217;s experience in mind, but also think about what you can do to increase the potential of your content. When you create content your target audience enjoys and identifies with, you can show search engine crawlers that your posts are worth ranking at the top.<\/p>\n<p>Not sure if your content is fully optimized? Use this 25-point checklist to make sure.<\/p>\n<h2 id=\"25\"><span id=\"the-25-point-seo-writing-checklist\">The 25-Point SEO Writing Checklist<\/span><\/h2>\n<p>Writing search engine optimized content doesn\u2019t have to be difficult. Here is a 25-point checklist to help you make sure your content is fully optimized for readers, crawlers, and your marketing goals.<\/p>\n<h6><span id=\"bonus-here-is-the-checklist-as-an-image-so-you-can-save-it-for-later\">Bonus: Here is the checklist as an image so you can save it for later.<\/span><\/h6>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-35607\" src=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/08\/SEO-writing-checklist.png\" alt=\"\" width=\"407\" height=\"1000\" srcset=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/08\/SEO-writing-checklist.png 407w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/08\/SEO-writing-checklist-122x300.png 122w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/08\/SEO-writing-checklist-20x50.png 20w\" sizes=\"(max-width: 407px) 100vw, 407px\" \/><\/p>\n<h3><span id=\"before-your-start\">Before your start:<\/span><\/h3>\n<h6><span id=\"1-know-the-goal\">1. Know the goal.<\/span><\/h6>\n<p>Before you start writing a piece for SEO, you need to know its purpose. Is it top-of-funnel content or bottom? What action is the content trying to inspire?<\/p>\n<h6><span id=\"2-know-the-audience\">2. Know the audience.<\/span><\/h6>\n<p>Equally important to knowing the goal, is knowing who the content is for. When you know who you\u2019re writing for it\u2019s much easier to write in a relatable and engaging way. If you\u2019re not sure who your audience is, check out our post on <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/12\/target-audience\/?utm_source=25363&amp;utm_medium=organic&amp;utm_campaign=wblog\" target=\"_blank\" rel=\"noopener\">developing audience personas<\/a>.<\/p>\n<h6><span id=\"3-know-the-headline\">3. Know the headline.<\/span><\/h6>\n<p>Have a <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/09\/writing-catchy-headlines\/?utm_source=25363&amp;utm_medium=organic&amp;utm_campaign=wblog\" target=\"_blank\" rel=\"noopener\">headline<\/a> in mind before you start writing. This will help guide you through writing and structuring the piece.<\/p>\n<h3><span id=\"general\">General:<\/span><\/h3>\n<h6><span id=\"4-write-300-words\">4. Write 300+ words.<\/span><\/h6>\n<p>In most cases, <a href=\"https:\/\/www.constant-content.com\/seo-content-writing\/?utm_source=25363&amp;utm_medium=organic&amp;utm_campaign=wblog\" target=\"_blank\" rel=\"noopener\">SEO content<\/a> should be at least 300 words. Apart from some product descriptions and category pages, content under 300 words risks being too shallow.<\/p>\n<h6><span id=\"5-use-an-active-voice\">5. Use an active voice.<\/span><\/h6>\n<p>Using an active voice keeps readers interested and engaged.<\/p>\n<h6><span id=\"6-write-unique-content\">6. Write unique content.<\/span><\/h6>\n<p>Google prioritizes unique content. Don\u2019t copy content or reuse product descriptions given to you by a manufacturer.<\/p>\n<p>[bctt tweet=&#8221;Google prioritizes unique content. Don\u2019t copy content or reuse product descriptions given to you by a manufacturer.&#8221; username=&#8221;constantcontent&#8221;]<\/p>\n<h6><span id=\"7-short-and-sweet-sentences\">7. Short and sweet sentences.<\/span><\/h6>\n<p><a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2017\/02\/how-to-keep-your-writing-concise\/?utm_source=25363&amp;utm_medium=organic&amp;utm_campaign=wblog\" target=\"_blank\" rel=\"noopener\">Concise writing<\/a> is easier and more interesting to read. When editing your content, look for unnecessary words that can be removed.<\/p>\n<h6><span id=\"8-provide-data-sources\">8. Provide data sources.<\/span><\/h6>\n<p>If you provide a stat or quote, be sure to provide a source for your data. Not only will your readers appreciate knowing where your stats come from but linking to high-quality sites improves your SEO.<\/p>\n<h6><span id=\"9-use-subheadings\">9. Use subheadings.<\/span><\/h6>\n<p>Readability is an important part of SEO writing. Subheadings break up your content and make it easier to read or skim.<\/p>\n<h6><span id=\"10-end-with-a-cta\">10. End with a CTA.<\/span><\/h6>\n<p>Remember the goal of the content? Include a <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/08\/cta-tips\/?utm_source=25363&amp;utm_medium=organic&amp;utm_campaign=wblog\" target=\"_blank\" rel=\"noopener\">call-to-action<\/a> at the end of the post to support that goal.<\/p>\n<h3><span id=\"keywords\">Keywords:<\/span><\/h3>\n<h6><span id=\"11-add-the-primary-keywords-at-least-once\">11. Add the primary keywords at least once.<\/span><\/h6>\n<p>It\u2019s no surprise that you should use the keyword you\u2019re trying to rank for at least once in the content.<\/p>\n<h6><span id=\"12-use-the-primary-keyword-in-the\">12. Use the primary keyword in the:<\/span><\/h6>\n<ol>\n<li>Title<\/li>\n<li>URL<\/li>\n<li>First 100 words<\/li>\n<\/ol>\n<h6><span id=\"13-add-secondary-and-semantic-keywords\">13. Add secondary and semantic keywords.<\/span><\/h6>\n<p>Avoid using the same keyword over and over by includes synonyms and semantically related words. Google knows that these words are related, and it also makes your writing sound more natural.<\/p>\n<h6><span id=\"14-use-keywords-naturally\">14. Use keywords naturally.<\/span><\/h6>\n<p>Google is getting better and better at detecting unnatural keyword usage.<\/p>\n<h3><span id=\"links\">Links:<\/span><\/h3>\n<h6><span id=\"15-link-internally\">15. Link internally.<\/span><\/h6>\n<p>Keep readers engaged for longer by including internal links to relevant pages.<\/p>\n<h6><span id=\"16-use-keywords-in-the-anchor-text\">16. Use keywords in the anchor text.<\/span><\/h6>\n<p>When linking internally, use relevant keywords as the anchor text.<\/p>\n<h6><span id=\"17-link-to-high-quality-external-sites\">17. Link to high-quality external sites.<\/span><\/h6>\n<p>Add outbound links to other sites to give credit and cite sources.<\/p>\n<p><a href=\"https:\/\/www.constant-content.com\/content-writing-service\/resources\/?utm_source=25363&amp;utm_medium=organic&amp;utm_campaign=wblog\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"aligncenter wp-image-21533 size-full\" src=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/06\/ebook-banner-750.png\" alt=\"6 ways to fix your barebones SEO strategy\" width=\"750\" height=\"208\" srcset=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/06\/ebook-banner-750.png 750w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/06\/ebook-banner-750-300x83.png 300w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/06\/ebook-banner-750-50x14.png 50w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n<h3><span id=\"meta-data-url\">Meta-data &amp; URL:<\/span><\/h3>\n<h6><span id=\"18-add-a-meta-description\">18. Add a meta description.<\/span><\/h6>\n<p>While a meta description isn\u2019t a technical ranking factor, it impacts whether a searcher clicks your link or not. If you\u2019re not sure how to write a good meta description, read our post on <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/07\/how-to-write-meta-descriptions-that-get-clicked\/?utm_source=25363&amp;utm_medium=organic&amp;utm_campaign=wblog\" target=\"_blank\" rel=\"noopener\">how to write meta descriptions that get clicked<\/a>.<\/p>\n<h6><span id=\"19-write-meta-descriptions-under-300-characters\">19. Write meta descriptions under 300 characters.<\/span><\/h6>\n<p>Meta descriptions have a character limit. If you go over 300 characters, then the last sentence might be cut off.<\/p>\n<h6><span id=\"20-use-the-primary-keyword-in-the-meta-description\">20. Use the primary keyword in the meta description.<\/span><\/h6>\n<p>Including the primary keyword in the meta description reinforces what the page is about.<\/p>\n<h6><span id=\"21-use-the-primary-keyword-in-your-image-alt-tags\">21. Use the primary keyword in your image alt tags.<\/span><\/h6>\n<p>Including the primary keyword in the image alt tags improves SEO. Pro tip: Also save the image file with the primary keyword in the name.<\/p>\n<h6><span id=\"22-use-the-primary-keyword-in-the-url\">22. Use the primary keyword in the URL.<\/span><\/h6>\n<p>Including the keyword in the URL shows both search engines and readers what your page is about.<\/p>\n<h3><span id=\"finalizing\">Finalizing:<\/span><\/h3>\n<h6><span id=\"23-write-another-headline\">23. Write another headline.<\/span><\/h6>\n<p>Don\u2019t settle for the first headline that comes to mind. Come up with a few ideas and then pick the best.<\/p>\n<h6><span id=\"24-do-a-final-edit\">24. Do a final edit.<\/span><\/h6>\n<p>Once you\u2019re ready to publish, <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2017\/08\/25-tips-for-editing-your-first-draft\/?utm_source=25363&amp;utm_medium=organic&amp;utm_campaign=wblog\" target=\"_blank\" rel=\"noopener\">do one last edit<\/a> to double check spelling and grammar. Tools like Grammarly can help with this.<\/p>\n<h6><span id=\"25-check-your-links\">25. Check your links.<\/span><\/h6>\n<p>While you\u2019re doing the final edit, check your links to make sure they work and point to the right website.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Whether you&#8217;re creating blog posts, white papers, case studies, or even social media snippets, implementing search engine optimization (SEO) best practices can improve your reach and get more readers to your content. Looking for the 25-point SEO writing checklist? Jump straight the checklist It&#8217;s important to know how to write&#8230; <a class=\"read-more\" href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/08\/seo-content-writing\/\">Continue Reading <span class=\"icon icon-circle-chevron-right\"><\/span><\/a><\/p>\n","protected":false},"author":37,"featured_media":30143,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[54],"tags":[54,463,391],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Guide to SEO Content Writing (Plus a 25-Point Checklist) - Constant Content<\/title>\n<meta name=\"description\" content=\"A guide to learn the basics of SEO content writing and discover a set of checklists that will help you become a better writer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/08\/seo-content-writing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Guide to SEO Content Writing (Plus a 25-Point Checklist) - 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