{"id":23713,"date":"2018-07-05T07:23:31","date_gmt":"2018-07-05T14:23:31","guid":{"rendered":"https:\/\/www.constant-content.com\/content-writing-service\/?p=23713"},"modified":"2019-03-13T10:40:05","modified_gmt":"2019-03-13T17:40:05","slug":"hiring-in-house-writers-vs-outsourcing-to-an-agency-vs-hiring-freelance-writers-whats-right-for-you","status":"publish","type":"post","link":"https:\/\/www.constant-content.com\/content-writing-service\/2018\/07\/hiring-in-house-writers-vs-outsourcing-to-an-agency-vs-hiring-freelance-writers-whats-right-for-you\/","title":{"rendered":"Hiring In-House Writers vs. Outsourcing to an Agency vs. Hiring Freelance Writers: What’s Right for You"},"content":{"rendered":"

One of the first steps to building a great content team is deciding whether you will hire an in-house writer, outsource to a content agency, or hire freelance writers<\/a> to produce content. Every business is unique, so there isn\u2019t just one right answer to this question. Instead, it\u2019s going to depend on your goals, industry, and budget.<\/p>\n

Free Actionable Bonus:<\/strong> Looking to outsource your content writing? Get the complete guide to finding, vetting, and hiring freelance writers
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Before Getting Started Ask Yourself\u2026<\/span><\/h3>\n

You know that you need content to support your marketing strategy<\/a> and overall business goals, but before you hire someone there are some questions you should ask yourself.<\/p>\n

\u201cWhat type of content do I need for my content strategy?\u201d<\/em><\/span><\/h6>\n

Most people here are looking to hire a writer to produce content for the company blog<\/a>. In this case, you\u2019re looking to hire a content writer<\/a> with some degree of knowledge about your industry.<\/p>\n

But not every company needs blog posts. For example, technology and SaaS companies may need technical content to educate leads and onboard customers. In this case, you should hire a technical writer.<\/p>\n

Copywriters are great if you\u2019re rewriting website pages or ad copy.<\/p>\n

Working with a journalist would be ideal if you\u2019re creating news content or an interview piece.<\/p>\n

\u201cHow much industry experience does the writer need?\u201d <\/em><\/span><\/h6>\n

Another question to ask yourself is how much industry experience does the writer need to create high-quality content?<\/p>\n

Businesses in larger, established industries will have a much easier time finding and hiring writers with the right skill and experience levels.<\/p>\n

And vice versa.<\/p>\n

Businesses in smaller, niche industries may find it more difficult to source writers that have both the industry knowledge and writing talent needed to create high-quality content.<\/p>\n

Once you\u2019ve answer these questions, it will be a lot easier to decide between hiring in-house vs. outsourcing to an agency vs. hiring freelance writers.<\/p>\n

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Hiring In-House Writers<\/span><\/h3>\n

Understandably, when most people think about building a content team<\/a> they think about hiring in-house writers. But for a lot of companies, hiring in-house writers isn\u2019t the best option. Why not?<\/p>\n

First and foremost, there are the additional costs of hiring, training, and ensuring a formal employee. In most cases, the additional costs of hiring add up to about the cost of salary multiplied by 1.25 to 1.75.<\/p>\n

Second, if you only have the budget for one person, then finding someone with the skills to strategize, plan, create, distribute and promote content is going to be nearly impossible. Content marketing is best played as a team game where everyone focuses on what they\u2019re good at.<\/p>\n

Lastly, in-house writers aren\u2019t scalable. You\u2019re limited to working within their time constraints, writing ability, and industry experience.<\/p>\n

Hiring in-house writers (or a team of writers) makes sense for big brands with big budgets that can afford to pay someone to spend their day writing.<\/p>\n

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Hiring a Content Writing Agency<\/span><\/h3>\n

If you decide that hiring in-house writers isn\u2019t the right way to go, then you might consider hiring a content agency to work with you.<\/p>\n

And there are some benefits: a managed service, access to writers, and someone to promote your content.<\/p>\n

But there are some downsides as well. For one, you still have to find, vet, and hire a content agency before you commit to signing a retainer. Second, an agency may not have writers with the industry expertise that you need to create truly compelling content. While any content agency will have \u201cexpert\u201d writers on-hand, you don\u2019t know how much industry knowledge they have.<\/p>\n

You\u2019re also going to spend between $5-10K+ per month for this type of agency.<\/p>\n

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Hiring Freelance Writers<\/span><\/h3>\n

For the majority of businesses, hiring freelance writers is the best way to build a great content team. The reasons are simple:<\/p>\n