{"id":23533,"date":"2018-06-29T08:15:30","date_gmt":"2018-06-29T15:15:30","guid":{"rendered":"https:\/\/www.constant-content.com\/content-writing-service\/?p=23533"},"modified":"2019-04-08T09:40:26","modified_gmt":"2019-04-08T16:40:26","slug":"tips-for-creating-original-and-compelling-healthcare-content","status":"publish","type":"post","link":"https:\/\/www.constant-content.com\/content-writing-service\/2018\/06\/tips-for-creating-original-and-compelling-healthcare-content\/","title":{"rendered":"Tips for Creating Original and Compelling Healthcare Content"},"content":{"rendered":"

Healthcare companies and retailers can no longer rely on traditional advertising and in-store promotions to market their goods and services. Today, people turn to the internet for information.<\/p>\n

If people can’t find your products and services online, you may as well be invisible. This is why healthcare brands should embrace content marketing<\/a>.<\/p>\n

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The Importance of Content Marketing for the Healthcare Sector<\/span><\/h3>\n

Today, around 83 percent<\/a> of healthcare organizations are using content marketing to drive growth.<\/p>\n

When researching their healthcare options, consumers are seeking out valuable content in the form of blog posts, ebooks<\/a>, videos, images, infographics, email newsletters, social media posts, and more. When you provide the right content at the right time, you strengthen your credibility and are more likely to gain loyal customers.<\/p>\n

This trust-building approach is backed up by research. According to TMG Custom Media, around 78 percent<\/a> of consumers believe that companies that offer original content<\/a> are interested in building long-lasting relationships with their customers2. But in order to reap the benefits of content marketing, you need to get it right.<\/p>\n

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Best Practices for Creating Healthcare Content<\/span><\/h3>\n

Focus on High-Quality, In-Depth Content<\/span><\/h4>\n

If you want to reach more potential customers online, make sure some of your content is long-form<\/a>. In one study, the average Google<\/a> first page result contained 1,890 words.<\/p>\n

Consumers also want specific answers. Around 66 percent<\/a> of all internet users look online for information about a specific medical problem. Create content that addresses specific health issues, and link to sources that support your content. Consider writing an ebook, whitepaper, or reference guide.<\/p>\n

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Start a Company Blog<\/span><\/h4>\n

Constant blog content<\/a> is one of the best ways to improve your search engine rankings, drive web traffic, and build your credibility. Focus on topics that your target audience cares about and you’ll become a go-to source for healthcare information.<\/p>\n

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Produce More Video Content<\/span><\/h4>\n

According to Becker’s Hospital Review in an article on healthcare marketing trends<\/a> for 2018, health-related video content is in demand. By 2019, videos will account for around 85 percent<\/a> of all internet traffic in the US.<\/p>\n

Videos are engaging, easy to consume, and highly shareable. Use them to share expert health information, or tell staff stories.<\/p>\n

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Use the Right Tone<\/span><\/h4>\n

Most people aren’t interested in marketing buzzwords like “patient-centric” or “state-of-the-art.” Instead of using complicated medical terms, use conversational, compassionate, jargon-free language.<\/p>\n

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Don’t Forget Email<\/span><\/h4>\n

According to Twitter research, 74 percent<\/a> of marketers consider email as the most effective distribution channel for new content. Most people need time to make a healthcare decision, so consider distributing an email newsletter to keep people engaged with your brand.<\/p>\n

\"\"<\/a><\/p>\n

Optimize for Local Search<\/span><\/h4>\n

Around 47 percent of internet users search online<\/a> for information about doctors or other health professionals. If you have a local practice, make sure your content includes keywords related to your location to maximize your online visibility.<\/p>\n

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Get Social<\/span><\/h4>\n

Find out where healthcare conversations are happening on social platforms<\/a>, get involved, and promote your content. Facebook is still the most popular social media channel, followed by Instagram, Pinterest, LinkedIn, and Twitter.<\/p>\n

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Optimize for Mobile<\/span><\/h4>\n

Most US adults now own a smartphone, and Google Search now prioritizes mobile-friendly websites, so you must optimize your healthcare content for mobile devices. Find out how to make your content mobile-friendly<\/a><\/u>.<\/p>\n

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Be Consistent<\/span><\/h4>\n

According to HubSpot, it takes about six months of posting relevant content on a weekly basis to impact your web traffic. Start using an editorial calendar<\/a> to ensure you deliver regular, useful content to your target audience.<\/p>\n

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Healthcare Content Ideas<\/span><\/h3>\n