{"id":1509,"date":"2012-08-28T17:03:15","date_gmt":"2012-08-28T22:03:15","guid":{"rendered":"http:\/\/www.constant-content.com\/blog\/?p=1509"},"modified":"2022-05-06T15:51:43","modified_gmt":"2022-05-06T22:51:43","slug":"1509","status":"publish","type":"post","link":"https:\/\/www.constant-content.com\/content-writing-service\/2012\/08\/1509\/","title":{"rendered":"Freelance Writers: A Cornerstone of Effective e-Commerce"},"content":{"rendered":"
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Successful e-commerce depends on conversions: conversions that consist of immediate sales or other actions that ultimately lead to sales. No surprise there. Yet, the mystery seems to lie in the best way(s) to get those conversions. So, how do webpreneurs get from Point A to Point B (Point A being the point of having a product to sell and a website to sell it on and Point B, actually making the sale)? A lot goes into the journey; that’s for sure! Since our space is limited, we’ll cover one aspect in this post: using freelance writers to craft effective marketing copy<\/a>.<\/p>\n
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Freelance writers can help your e-commerce campaign succeed by providing the following crucial kinds of marketing copy:<\/p>\n
\u2022 landing page copy<\/p>\n
\u2022 website copy<\/p>\n
\u2022 product descriptions<\/p>\n
\u2022 advertising copy<\/p>\n
\u2022 articles (for content marketing)<\/p>\n
\u2022 blog posts (you do have a blog, don’t you?)<\/p>\n
\u2022 marketing e-mails<\/p>\n
\u2022 press releases<\/p>\n
\u2022 social media content<\/p>\n
\u2022 direct mail pieces<\/p>\n
\u2022 brochures and other marketing collateral<\/p>\n
Why should you use a freelance writer for the above functions? Here are seven good reasons:<\/p>\n
Freelancers Have the Skills<\/strong><\/p>\n
Experienced freelancers have honed their writing skills to the point where they are able to express the benefits of your product or service in a clear and compelling way.<\/p>\n
Freelancers Know the Business<\/strong><\/p>\n
They know what it takes to stand out in a market space that’s glutted with content \u2013 most of which is poor-to-mediocre-quality and a small percentage of which is excellent.<\/p>\n
Freelancers Are Cost-Effective<\/strong><\/p>\n
Hiring a freelance writer whenever you need copy will allow you to better control the costs of your e-commerce campaigns.<\/p>\n
Freelancers Have the Incentive<\/strong><\/p>\n
Freelance writers know that, to discerning clients, quality is paramount. Because the copy must be approved by the client prior to purchase, freelancers will typically work harder to impress a client than employees who will be paid regardless of quality.<\/p>\n
Freelancers often also have greater incentive to write excellent copy because, in a free \u2013 make that freelance \u2013 market, top-notch work commands higher rates, whereas employees will never receive more than their regular wage.<\/p>\n
Freelancers Are Versatile<\/strong><\/p>\n
Freelance writers are used to wearing many hats. They have to. They may write about pool filters today and the most complex medical technology tomorrow. And the good ones will do it well \u2013 no matter what the topic. They will also use the most appropriate “voice,” when writing your copy, to get your point across in the most effective way.<\/p>\n
Freelancers Provide Flexibility<\/strong><\/p>\n
When you work with freelancers, you have the freedom (there goes that word, “free,” again!) to hire the best writer for the project, farming out your assignments based on which freelancer is most qualified to handle each type.<\/p>\n
Freelancers Are Adept at Research<\/strong><\/p>\n
Some of the best researchers you’ll ever find are freelance writers! Because their work and their livelihood depend on it, freelancers will go to the ends of the earth (via the Internet) to find just the right fact \u2026 just the right quote \u2026 just the right statistic to make their copy \u2013 and your campaign \u2013 work.<\/p>\n
The bottom line?<\/p>\n
Freelancers Write Quality Content and Quality Content Sells!<\/p>\n
The next time you’re deciding whether to write your marketing copy yourself, have one of your employees write it, or hire a freelancer to do the job, I hope you’ll consider all the advantages a freelance writer can offer your e-commerce campaign.<\/p>\n
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Successful e-commerce depends on conversions: conversions that consist of immediate sales or other actions that ultimately lead to sales. No surprise there. Yet, the mystery seems to lie in the best way(s) to get those conversions. So, how do webpreneurs get from Point A to Point B (Point A being… Continue Reading <\/span><\/a><\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"yoast_head":"\nFreelance Writers: A Cornerstone of Effective e-Commerce - Constant Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.constant-content.com\/content-writing-service\/2012\/08\/1509\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Freelance Writers: A Cornerstone of Effective e-Commerce - Constant Content\" \/>\n<meta property=\"og:description\" content=\"Successful e-commerce depends on conversions: conversions that consist of immediate sales or other actions that ultimately lead to sales. 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