{"id":10893,"date":"2018-02-27T06:43:43","date_gmt":"2018-02-27T14:43:43","guid":{"rendered":"https:\/\/www.constant-content.com\/content-writing-service\/?p=10893"},"modified":"2022-07-15T15:54:40","modified_gmt":"2022-07-15T22:54:40","slug":"8-reasons-your-content-marketing-isnt-producing-results","status":"publish","type":"post","link":"https:\/\/www.constant-content.com\/content-writing-service\/2018\/02\/8-reasons-your-content-marketing-isnt-producing-results\/","title":{"rendered":"8 Reasons Your Content Marketing Isn’t Producing Results"},"content":{"rendered":"

Around 94 percent of small businesses and 77 percent of B2Cs are using content marketing to fuel business growth<\/a>, but not every company enjoys a good return on their investment.<\/p>\n

If you’re not seeing great results from content marketing, you’re not alone. Here, we’ll examine why your efforts might be falling flat, and show you how to turn it around, from the planning stage through to promotion.<\/p>\n

1. You Have No Strategy<\/span><\/h2>\n

Only around content marketing to fuel business growth<\/a> have a documented content marketing strategy. If you’re unclear what your goals are, how will you measure success?<\/p>\n

How to fix it:<\/strong> Define the purpose of each piece of content. Will you measure its success by page views, traffic, shares, or conversions? When you know, you can track these performance indicators.<\/p>\n

Free Actionable Bonus:<\/strong> Looking to elevate your social media content strategy? Get our complete guide to Build a Complete Social Media Content Strategy<\/span><\/a><\/div>\n
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2. You’re Not Spending Enough<\/span><\/h2>\n

According to an E-Consultancy report<\/a>, only 34 percent of companies have a dedicated content marketing budget. If you want better results, you have to spend enough to make a difference. However, you have to spend it wisely.<\/p>\n

How to fix it:<\/strong> Discover which past content marketing efforts had the best return on investment, and then spend more on them. Alternatively, focus on less expensive methods, such as hiring quality freelance writers<\/a> to contribute to your blog. You have to pay more for quality, but it’s worth it.<\/p>\n

3. You’re Forgetting Your Audience<\/span><\/h2>\n

You might not be addressing the hiring quality freelance writers<\/a>.<\/p>\n

How to fix it:<\/strong> According to Demand Metric<\/a>, 82 percent of consumers feel more positive about a company after reading custom content. In other words, they’ll care more about you if you show you understand them. Listen to your audience and tailor your content to address their concerns.<\/p>\n

4. Your Content is Unoriginal<\/span><\/h2>\n

You’ll never stand out online if you look and sound the same as everyone else. Boring content will only leave viewers with a poor impression of your company.<\/p>\n

How to fix it:<\/strong> Approach content topics from different angles. Develop a unique brand voice, write with passion and style, and don’t be too serious.<\/p>\n

[bctt tweet=”Develop a unique brand voice, write with passion and style, and don’t be too serious.” username=”constantcontent”]<\/p>\n

5. Your Content is Not Search Engine Friendly<\/span><\/h2>\n

If you don’t pay some attention to search engine optimization<\/a>, your content will struggle to reach your intended audience.<\/p>\n

How to fix it:<\/strong> Use Google’s Keyword Planner to find keywords and phrases that consumers would use to find a business like yours. Optimize title tags and meta descriptions to drive more relevant traffic, and create user-friendly content sprinkled with internal links to keep users engaged with your brand.<\/p>\n

6. Your Message Doesn’t Fit the Medium<\/span><\/h2>\n

Today’s consumer doesn’t hang around; if you’re not delivering the right message on the right channel at the right time, you’re history.<\/p>\n

[bctt tweet=”Today’s consumer doesn’t hang around; if you’re not delivering the right message on the right channel at the right time, you’re history.” username=”constantcontent”]<\/p>\n

How to fix it:<\/strong> On social media, use more interactive content such as infographics and quizzes. Split your content into smaller portions to make it more accessible and shareable. Tease your audience with snippets of content, and show them where to go to find out more.<\/p>\n

[irp posts=”44747″ name=”32 Types of Content and How to Use Them (With Examples)”]<\/p>\n

7. You Don’t Promote Your Content<\/span><\/h2>\n

The quickest way to limit the power of your content is to do nothing after you create it. Even if you create the greatest blog post ever, few will see it without the right distribution and promotion<\/a>.<\/p>\n

How to fix it:<\/strong><\/p>\n