{"id":10073,"date":"2019-02-14T06:50:55","date_gmt":"2019-02-14T14:50:55","guid":{"rendered":"https:\/\/www.constant-content.com\/content-writing-service\/?p=10073"},"modified":"2019-04-24T13:46:20","modified_gmt":"2019-04-24T20:46:20","slug":"analyze-seo-search-console","status":"publish","type":"post","link":"https:\/\/www.constant-content.com\/content-writing-service\/2019\/02\/analyze-seo-search-console\/","title":{"rendered":"How to Analyze SEO Performance in Google Analytics & Search Console"},"content":{"rendered":"

There is an adage in business that \u201cif you can\u2019t measure it, you can\u2019t improve it.\u201d<\/p>\n

Well, Search Engine Optimization<\/a> (SEO) is no different.<\/p>\n

Being able to measure your SEO progress and success is a crucial part of improving it.<\/p>\n

Fortunately for businesses, measuring the results of your SEO efforts can be done with a little-known free tool\u2026 Google Analytics.<\/p>\n

Free Actionable Bonus:<\/strong> Looking to elevate your SEO strategy? We partnered with Jay Baer of Convince & Convert to create this free ebook on 6 Ways to Fix Your Barebones SEO Strategy.<\/a><\/div>\n

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Measure What Matters<\/span><\/h2>\n

Before jumping into the technical side of how to measure your SEO performance, it’s important to note that you should measure what matters.<\/p>\n

In SEO, it\u2019s easy to get caught up in vanity metrics. I\u2019m certainly guilty of patting myself on the back when I see a jump in organic pageviews.<\/p>\n

But just looking at pageviews doesn\u2019t tell you any about the quality<\/em> of those views. Instead, we should measure beyond the click<\/a>. Measuring engagement <\/em>instead.<\/p>\n

[bctt tweet=”Just looking at pageviews doesn\u2019t tell you any about the quality of those views.” username=”constantcontent”]<\/p>\n

One important engagement metric is bounce rate<\/a>. Bounce rate refers to the percentage of people who viewed a single page on your site and then left without clicking any other pages. While there are some situations that a high bounce rate makes sense, typically, a high bounce rate is a big issue.<\/p>\n

\"bounce-rate\"<\/p>\n

Bounce rate is particularly useful for measuring the organic performance of your blog and other content.<\/p>\n

That\u2019s because a falling bounce rate means that people are more interested in what you have to say and that you\u2019re convincing people to engage with more content.<\/p>\n

But that\u2019s not to say that you should ignore pageviews. Measuring organic pageviews over time is an excellent way to measure your overall SEO performance.<\/p>\n

[irp posts=”48047″ name=”13 Ways to Lower Your Blog Bounce Rate and Increase Conversions”]<\/p>\n

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Analyzing Your SEO Performance in Google Analytics<\/span><\/h2>\n

The first step of measuring SEO performance is getting an overall picture of how you’re doing. Looking at changes in your total organic traffic over longer-term periods can give you an indication if your SEO strategy is working well or not<\/a>.<\/p>\n

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Organic Traffic<\/span><\/h3>\n

Increasing organic traffic is one of the main indications of a successful search marketing strategy. To check your organic traffic in Google Analytics<\/a>, go to Acquisition > All Traffic > Channels. From there you\u2019ll be able to see how your organic traffic compares to other channels like referral and social.<\/p>\n

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If your organic traffic growth rate is flat or falling, that\u2019s a sign that you may need to adjust your content and SEO strategy.<\/p>\n

But as I mentioned above, traffic alone doesn\u2019t tell the full story.<\/strong><\/p>\n