An amateur hobby photographer learning to use a professional digital camera with camera settings icons on the background wall concept

By: Eric Hoppe, Ecommerce Manager

The old adage that a picture is worth a thousand words rings particularly true in the world of content marketing. It’s hard to capture the attention of online audiences without compelling images, videos and infographics. Effective visuals not only enable you to better tell brand stories, they also convey information in a more captivating and accessible way for readers. So, it’s understandable that 73 percent of marketers recently said they intend to use more visual content in the future.


But if you’re still having trouble getting approval for a bigger visual content budget, here are three undeniable reasons you should be using more visual content in your marketing strategy.

  1. Humans are visual creatures

Our brains are naturally wired to process visual information. In fact, we can decode visual data in as little as 13 milliseconds! With this in mind, it’s easy to understand why visuals make for more effective content than just a “wall of text.”


  1. Demonstrates your brand identity

In today’s competitive online landscape, your brand is far more than just a logo. Content marketing and social media provide opportunities to present your brand from a broader perspective and images and videos are a huge part of this. Therefore, infusing a degree of visual branding can greatly encourage your audience to better connect with your content and company that simply isn’t possible with text alone.


  1. Visuals are proven to get clicks

You only have a matter of seconds to grab your users’ attention and an eye-catching image is one of the most effective ways to do it. A study by MDG Advertising reports that articles containing images receive 94 percent more views than articles that only contain text. Of course, not just any generic image will get you such great results – visuals need to be relevant to your readers’ experience.


In addition to making it more likely that people will read your content, compelling images make it 40 times more likely people will share your content with their social networks. Specifically, Facebook posts that contain photos have been found to get more engagement than any other type of post.


So, if your articles haven’t been getting enough clicks for your liking, adding some more eye-catching graphics and photos can boost views in a big way.


Good visuals are a key investment


Visual content is one of the most powerful content marketing tools available. It grabs people’s attention, quickly conveys information and encourages people to read your content. If you want to boost your conversions and help your message stand out in a sea of content, visuals are a key investment to make.