The level of trust shoppers have in an e-commerce store's brand will directly influence their purchasing decisions. Shoppers are more likely to buy an e-commerce store's products if they trust its brand. Trust, however, is something that e-commerce stores must build. This article details several tips on how to build a more trustworthy e-commerce brand. | Read More →

Search engine optimization (SEO) requires the creation of relevant, high-quality content. Webmasters must create content centered around the keywords for which they want to rank. Content, however, comes in many forms. Along with text, webmasters can create video content as part of their SEO strategy. This article lists seven tips on how to use video content for higher search rankings. | Read More →

Many small businesses don't take advantage of the "About Us" page option for their website. Most webpage viewers consider this page the most interesting of all. This article provides ways to build a successful "About Us" or refresh a current one. | Read More →

Hypertext Markup Language (HTML) is the framework on which all websites are built. Developed in the early 1990s, it consists of elements that define the content on web pages. With the introduction of HTML5, however, semantic elements have become more common. This article explains the meaning of semantic HTML elements and the benefits they offer. | Read More →

There are millions of eCommerce websites on the web. With so many alternatives, how can an online business encourage customer loyalty? This article explains ten tips to help eCommerce website owners generate a loyal customer base. | Read More →

Research by HubSpot shows that nearly 4 billion people check their email on a daily basis. For business owners, email offers a platform where they can connect with their target audience. This article debunks seven of the most common email marketing myths. The intended audience is business owners who are considering email marketing as a customer acquisition method. | Read More →