Kilimanjaro National Park rings Africa´s tallest mountain, providing protection and sustenance to a large number of unique animal species, some of which are endangered. None is rarer, and more interesting, than Abbott´s duicker. Estimated to be no more than 1,500 in number, the shy creatures can be found nowhere else but in Tanzania. | Read More →

In 1849, Johannes Rebmann stumbled on an unexpected sight; the majestic Mount Kilimanjaro, crowned with a hoary peak! At the time, academicians thought it was impossible for mountains near the Equator to have ice caps. Since then, the mountain has drawn visitors eager to not only climb Africa´s tallest peak, but also to sample the unique plant and animal species found in Kilimanjaro National Park, the protected area that surrounds the mountain. This article is an overview of the park, which is also a World Heritage Site, and Mount Kilimanjaro´s famous peaks. | Read More →

Many decision makers know and value the power of social media as a marketing tool. However, crafting an effective social media marketing strategy can be daunting, lack of the right information being the main reason. GROWTH Metrics is a Pirate Metrics-like tool designed to help companies create or refine their social media marketing strategies. | Read More →

Social media are a powerful marketing tool. Unfortunately, many organizations still struggle to create effective and productive social media campaigns. This is a short explanation of the GROWTH model, a framework developed to help companies extract maximum value from their social media investments. | Read More →