Writer Biography

Are you a company selling in the pet product market? If so, you are in luck. The American Pet Products Association forecasts that in 2020 sales of pet-related products will top $96 billion — and that's just in North America! The key to tapping this enormous market is finding content writers who can communicate heart-to-heart with pet parents about their beloved furry family members.

What kinds of content sell pet products? And how can Robert Rister help you sell them?

Technical know-how. I have been a chemist, formulator, and manufacturing consultant to veterinary and medical product manufacturers. I am the author or co-author of nine books and over 6000 articles on various topics in pet care and personal health, with an emphasis on hands-on healing.

Pets as family. Most people who have pets do not consider themselves to be “pet owners.” They think of themselves as pet parents. My family has included dogs, cats, carp, chickens, a horse, rabbits, a ferret, a turtle, catfish in a five-acre pond we trained to come up to visit us, goats, sheep, a cow that lived out her life in the pasture, lizards, birds, squirrels, a possum, and a skunk. I can relate to loving animals and treating them as dear family members. I can write in relatable language for all kinds of pet owners.,

Pet health insurance. Better and better pet care results in longer and longer lives for pets, but senior pets need more veterinary attention. Readers need and want to compare their options for pet health insurance

Size matters. Smaller dogs are becoming more popular with younger pet owners who may have limited space, and with older pet owners who find them easier to manage at the dog park. Content about smaller breeds attracts traffic.

Money matters. People love to spoil their fur, feather, and leather babies, but expenses of pet care quickly add up. Articles about hands-on veterinary health care and how to find bargains, sales, discounts, and coupons for everyday pet supplies get traffic.

Having helped formulate, register, and market pet shampoos and skin care products, I have hands-on experience in the pet care products industry. Having been an instructor for a college-level course in SEO, I know how to get good rankings for your content. And having been owned by over 200 animals, I have the heart to relate to your customers.