Andrew Kay is an award-winning former journalist, covering sports, business and general features at a mid-sized daily newspaper. A graduate of Kent State's School of Journalism and Mass Communication, he has done extensive copywriting and marketing consulting work since 2006. Areas of expertise include content marketing, real estate and entrepreneurship. He lives in Cleveland, Ohio, with his wife and two sons.
January and February are the two busiest months of the year for fitness facilities. This can frustrate regular gym-goers, who dedicate themselves year-round and must deal with a crowded gym just because people have New Year's resolutions. But with some minor adjustments, both physically and mentally, gym regulars can survive these two months, as this 550-word article explains. | Read More →
Do you spend enough time online to know what TL;DR means? It's an internet acronym for "Too Long; Didn't Read." It's a symptom of the shorter attention spans the internet has spawned, and it can be a downfall of content creators who rely on great writing to market their product or service. Content marketers, as this 670-word article explains, should be aware of creating content that's a bite or two more than what consumers are willing to chew. | Read More →
Content marketing isn't what it used to be. The model of gated sales tools disguised as content has given way to an online atmosphere of more sharing and less selling. It used to be that the goal of e-marketers was to make direct sales with this disguised "content," and building an email list was the consolation prize. But now perhaps the goal should be building a large following regardless of means, and a true email list should be the consolation prize, as this 800-word article explains. | Read More →
Content marketing today is different from how things used to be, and not everybody has adjusted. Some e-marketers still keep their content gated, even as the internet has become a more freely sharing place. This 850-word article lays out reasons content marketers should strongly consider un-gated content. | Read More →
Down payments are often the biggest barrier to homeownership for first-time buyers. And while there are still low down payment mortgages available, buyers might have trouble saving for even 10 percent down. This 550-word article explores a new sort of down-payment assistance being offered by a few companies: home equity sharing. | Read More →
The secret to weight loss is really no secret. It's "calories in vs. calories out." Yet, so much is made of what people trying to lose weight can and can't eat. Calories are calories, no matter where they come from, so, as this 550-word article/blog post points out, it's more a personal preference of what you'd rather do. | Read More →
If you’re passionate about the written word and have a proven track record in creating exceptional content, then we should talk. We’re always looking to find great content and copywriters to join our site.