Poorly written website content can be a real barrier to attracting customers and winning sales. It may be tempting to reduce costs by producing your own website content or by contracting it out to the lowest bidder. This can be a false economy.

Many websites that relied on weak content found that their search ranking plummeted with the Google Panda update. To rescue their online presence, these businesses had to discard their initial content and begin again. Fresh, unique, well written website content is essential for any website that wants to secure a high search engine ranking or hold the attention of potential customers.

Too Busy To Write

When you are building up a business, your time is precious. You will be sourcing materials, designing products, searching out new markets, and developing a viable business strategy. The majority of online business owners are too busy building their business to find the time required to write fresh, compelling website content on a regular basis. Professional content writers can fill that gap by devoting the time necessary to construct interesting and innovative product descriptions, articles and blog entries.

Is Your Content Unconvincing?

You may think that customers will excuse poor grammar and patchy spelling. However, content that is riddled with errors can give your website an unprofessional look and feel. When potential customers consider dealing with you for the first time, they will be wary of the possibility of fraud or shoddy service. They are likely to be put off if your website content appears sloppy or poorly written. Low-cost content writers may lack the language skills required to write well. By outsourcing your website content to professional content writers, you can be confident that you will develop and maintain a credible online presence.

Dull Content Is Not Sticky

Website visitors are likely to hit the back button pretty quickly if your SEO content is uninteresting or unreadable. This has the potential to affect your search engine ranking, because the recent update to Google’s search algorithm gives credit for the length of time visitors spend on a web page. Professional content writers can give an interesting and unique twist to your website content that engages visitors and holds their attention.

The Perils of Mass Production

Search engine algorithms penalize websites that publish duplicate content. When you purchase content at very low cost, you run the risk that it has been copied, repurposed or spun in order to make it more profitable for the content writer, who can then sell the same website content several times over. Before purchasing website content, you should take steps to ensure that it is unique and has not previously been published.

By purchasing your website content from Constant Content, you can be sure that your articles, blog entries and product descriptions will be unique, engaging, and professionally-written. Quality website content is an investment that will pay dividends.

Bookmark It

Hide Sites

You've invested time or money (or both) in the production of unique articles, now what? Unique articles can benefit your business in many ways, but only if you put them to work.

How to leverage articles for maximum impact:

Post unique articles on your website – Either create a prominent "Articles" section on your website or start a blog. Add content regularly to ensure that Google takes notice.

Add social bookmarking tools – The easier you can make it for your users to like, +1, bookmark, or share your content, the more likely it is that they'll do so. At the bottom of each article or post, follow up by asking your users to take a specific action.

Post links to your articles on your own social media accounts – The occasional link back to your main website is perfectly acceptable. Balance this with meaningful interactions and insights so your profile doesn't come across as self-serving. As your followers comment, share, or like your link, their followers will then be exposed to it.

Use articles in email campaigns – Rather than include the entire article in your ezine, post a summary along with a link back to the article hosted on your website. This will drive subscribers back to your website where you'll have additional opportunities to make your case.

Use portions of articles in direct mail – Not sure what to include on your next postcard? Your existing articles may be the answer. Short Top 5 lists could grab your offline prospects' attention.

Post articles on article directories – Article directories such as EzineArticles.com allow you to add a "Resource Box" complete with a link back to your website at the bottom of your articles. This helps drive traffic and can improve search rankings.

Compile related articles into an eBook or report – As you build your collection of unique articles, you may find that you have the foundation for an eBook or special report that you could later sell or giveaway. Rather than commissioning an eBook from scratch, a little editing and a few transitional sections may be all that's needed.

Buying full rights articles– If you're buying unique articles, make sure to purchase full rights so that you can repurpose those articles for maximum impact.

Bookmark It

Hide Sites

The other day we discussed how unique articles are good for business. However, creating unique articles is often easier said than done. After all, creating fresh, relevant, engaging, shareable, highly informative content requires much more effort than recycling an old idea.

Tips for Producing Unique Articles

* Pay attention to trends in your industry – Subscribe to leading trade journals, newsletters, RSS feeds, and other breaking news sources in your industry. Is a new trend emerging? Does a news story have implications for your customers?

* Introduce new concepts to your industry – Is your industry stuck in a rut because that's the way it's always been done? Introduce a new concept or strategy, or apply a concept other industries have used successfully to your industry.

* Share knowledge – What lessons have you learned recently? Share your knowledge with a unique article or blog post.

Writing unique articles is rewarding, but you may not have the time, desire, or talent for it. If you're not comfortable writing articles or simply lack the time, use an article writing service such as Constant-Content.com. The more articles you write or commission, the more opportunities you have to reach your targeted audience.

Bookmark It

Hide Sites

Fresh, unique website content is vital if you want to attract attention from both search engines and individual visitors. Google’s Panda update reinforced the need for websites to publish new content on a regular basis if they want to appear near the top of search engine results. At the same time, website visitors are becoming more discerning about what they read and share.

Writing to a looming deadline can be a creativity killer. If you feel that the constant need for new ideas is putting you under pressure, take time out to plan ahead. Getting a schedule in place for your 2012 website content will relieve your stress while keeping your online presence up-to-date and interesting.

Scheduling website content for the year ahead is not as daunting as it may sound. With the aid of a calendar and access to Constant Content’s team of content writers, you can pull together your 2012 website content schedule in under an hour.

The Importance of Seasonality:

The changing seasons have an impact on many online businesses. Jewelry businesses will typically see sales peaks around Valentine’s Day and Christmas, while travel agencies are likely to experience a spike in January. A quick look at website activity over previous years will reveal the seasons that matter most to your business. Use the changing seasons to plan website content that will appeal to your customers.

Find a Unique Approach:

As your competitors will also target these seasonal peaks, your next challenge is to find a unique angle that will appeal to website visitors. You can secure innovative ideas by working with a team of content writers. Constant Content allows customers to receive submissions to public requests from a number of talented content writers, increasing the chance of a quirky, distinctive approach to your chosen topic.

Encourage Visitors to Return:

Once you have a schedule for the coming months, you can entice visitors back by trailing future website content. Publishing a teaser, such as “Next week we will reveal the secret to five-star travel on a two-star budget”, will prompt visitors to return to your website to read the new article.

Handle the Unexpected with Ease:

Planning ahead and having website content ready ahead of time will give you some breathing space if life throws some challenges your way. Illness or a staff shortage may throw you off track. However, it will have less impact if your schedule has been planned and developed in advance.

Allow for Flexibility:

Bear in mind that your website content schedule is a tool to help you plan. It should not be set in stone. If one of your content writers produces an intriguing idea, you are free to adjust your schedule and run with it. Don’t let a unique or creative piece of website content escape just because it was not on your original plan.

By planning ahead, you can satisfy the demand from regular visitors for valuable new website content, while securing a high ranking in the search engine results.

Bookmark It

Hide Sites

Over the next few days we're going to comment on a subject that's very important to us.  We'll be looking at Unique Articles and how they can benefit your business - exploring what makes articles unique, what value they can offer and how you should use them.

The phrase "unique articles" means different things to different people. Someone who uses software to spin articles so that the text is "unique" to search engines has a different definition of uniqueness than we do. Here at Constant Content, it's not all about passing Copyscape.

What Unique Means To Us

While we do run all submitted articles through iThenticate, a leading anti-plagiarism tool, we expect our writers to present new, interesting information. While a given topic may be common across the Web, truly unique articles present the topic from a different perspective.

Unique articles are:

* Fresh

* Relevant

* Engaging

* Shareable

* Highly informative

The Benefits of Unique Articles

Google has always prioritized unique content in its search results and has recently emphasized the importance of both freshness and social cues such as the number of +1s and likes. With a fresh perspective, new information, and an engaging writing style, a unique article becomes a shareable article – and that's good for business.

Bookmark It

Hide Sites