Unique Articles 101: What They Are and Why They’re Good for Business

Over the next few days we're going to comment on a subject that's very important to us.  We'll be looking at Unique Articles and how they can benefit your business - exploring what makes articles unique, what value they can offer and how you should use them.

The phrase "unique articles" means different things to different people. Someone who uses software to spin articles so that the text is "unique" to search engines has a different definition of uniqueness than we do. Here at Constant Content, it's not all about passing Copyscape.

What Unique Means To Us

While we do run all submitted articles through iThenticate, a leading anti-plagiarism tool, we expect our writers to present new, interesting information. While a given topic may be common across the Web, truly unique articles present the topic from a different perspective.

Unique articles are:

* Fresh

* Relevant

* Engaging

* Shareable

* Highly informative

The Benefits of Unique Articles

Google has always prioritized unique content in its search results and has recently emphasized the importance of both freshness and social cues such as the number of +1s and likes. With a fresh perspective, new information, and an engaging writing style, a unique article becomes a shareable article – and that's good for business.

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