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Using Constant-Content More….Better?

Here are the bread crumbs!

Constant-Content isn't just a place to buy stock content that will fill up the vacuum of space created by building or expanding your site.  It is a sophisticated marketplace providing the most comprehensive vehicle for developing and maintaining the meat for your online sandwich.  Even though the mechanisms for using the site are fairly straight forward there are some tricks to get more bang for your buck on the site.

First off, make sure that you know what you want.  Even if you simply want to browse the aisles and catalogs of existing articles on our site, it is important to have a conceptual map of how you want your content to look, both as site map and as a topical map.  Thoroughly building out sets of questions you think your customers are asking is integral to the successful implementation of any content you'll purchase on our site.  It will help you understand your company's place in your economic space.

Once you have this plan mapped out, then you can move on to figuring out the best course of action to acquire the appropriate content.  There are three basic routes to this end.

- Buy content from the catalog of existing content
- Send out a Public Request to the whole writer community
- Submit a Private Request to a specific author

There are benefits and drawbacks to each option.

Buying existing content can open you to other topics in your area that you hadn't considered yet.  It also means that you get the content and publish it immediately.  It can also help you determine which writers have the style and expertise that you want for your site.  You can determine which license rights you want and even submit offers to articles that are open to bidding.

Public Requests are a great way to get familiar with the site and how it works.  The request is released to the entire community and authors interested in the topics write and submit articles directly to your account.  You will be able to easily view each submitted article from your request page, and peruse the various options before deciding which one most closely fits your needs.  This is a great option for buyers that want a variety of voices on their site or want multiple articles on the same topic.  Remember you don't pay for anything until you find exactly what you want!

Private Requests are the most customized and controllable form of content creation.  This allows the buyer to pick the best writer or writers for the job they need completed, and have them privately work on the content.  Using the Private Request feature gives customers the chance to develop a relationship with specific writers leading to greater efficiency in turn around time and greater end result accuracy.  Projects with longer timelines and more complex topics are perfect for this type of request framework.  Recurring blog posts, updated new articles and topical series can be managed effectively by picking a couple of our expert writers to work long term with your company.

For any clarification about any of the content options on Constant-Content please make sure to contact Support.  We are here to help make sure that your project best ensures long term success for your online business.


August 2010
Author: David | Category: Constant Content | Comments(0)

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