Google’s New Search Engine Increases Need for Fresh Content

Following the closure of the caffeine testing sandbox, we are now seeing the staged Google's roll out of its new search algorithm. As opposed to some of the past iterations, search results had to deal with the delay between the versions of pages indexed by the Search Engines, and then page viewed by the user. Often, this lag time could be as much as 30 days, but Google is suggesting now that time could be cut in half (though tests have shown almost instantaneous updating for new content on existing sites), allowing for greater accuracy to your most current search result.

In the wake of the Sept 11 2001 terrorist attacks, Google realized that updates to websites needed to be searchable in real time. This realization led to Google News being introduced. Over the last ten years, during a time when lightening fast information metabolisms were being spurred on by vast arrays of blogs, news sites and social media, an algorithm that could process and repeat visit sites faster and more efficiently, keeping up with the search parameters for continuously changing content production, has been the end goal for Google's search engine.

Since June 2010, Google has been resolving to release Caffeine, a new algorithm to support its back end search capabilities. Obviously the full nature of the systems parameters in unknown and we will have to wait and see how it all shakes out, but the consensus from SEO professional is clear, web business operators are going to have to be more agile with their rate of content production. Sites that have consistently updated content pages will indubitably rank better and have more visibility as Google trends towards ranking pages for visitation based on a history of dynamism with their content.

Constant-Content has the ability to keep your site competitive in this changing landscape. GIve support an email to discuss ongoing content projects or blogging services.

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