And From the Editorial Mount… Ed speaks!

Constant Content has a database of hundreds of thousands of articles on popular and niche topics. Searching for articles on the website usually garners results, but what if you don't see an article that meets your requirements for a project? Constant Content's writers are waiting to write customized articles for you – you just have to tell them what you need!

The basic process is simple: you send in a request; writers create articles for your request; submissions are assessed for quality and originality by editing staff; you comb through the submissions that automatically appear in your inbox to arrive at a final purchase decision. By tailoring your request carefully, you can make the process even easier. Consider the advice that follows the next time you send in a request for content.

The first question writers who are interested in a particular request ask is, “What does this customer want?” Their goal is to write articles that meet your needs, but they can't do that unless they know what your needs are. Remember that writers are information-oriented people. The more information you offer about your desires and expectations, the fewer questions they will have about what they should be writing and from what perspective. You will see more articles that are customized to your given criteria, increasing your options and reducing the number of irrelevant submissions that appear in your inbox.

To achieve this, what information should you include in a request for content?
- Consider your topic, but consider subtopics, too. Are there particular aspects of your topic that you are interested in?
- Tell the writer about your audience – to whom will they be directing the information?
- Share what you are trying to accomplish – do you want to sell a product, supplement existing content, include the article in a weekly newsletter, or something else?

Be sure to have an idea about the desired length of the article and communicate it in your request. This helps writers determine how much detail they should provide about the subject.

As an example, let's say you are looking for articles about dogs. That's a pretty big topic. Narrow the scope of the request to particular subtopics you are interested in (dog health, dog grooming, dog training, puppy care, dog products?). Consider the tone you would like authors to take. Do you want lighthearted weird-but-true fact articles for your website about funny pet antics? Or do you need more formal articles that use authoritative sources for an animal health advice website? What is the purpose of the article? Will it be included in a newsletter or do you want to help boost your site's attractiveness to search engines? How long do you want the article to be? Do you want short, snappy writing to accompany dog product descriptions or articles that will encourage your readers to click through multi-page articles?

By taking a few more minutes to customize your request, you can boost your chances of receiving articles that more accurately fit your specifications.

If you need assistance tailoring your request, we can help you ask important questions related to your project that will enable you to include more detailed information to writers.

ED 'the great and terrible' ITOR

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