Why Invest in Your Online Presence? Because I told you to…

Now is a particularly tenuous time for small businesses around the world. The world's economic crisis has yielded some calamitous children, wrecking havoc on ebbs and flows of the economic base which props up our collective economy. This has meant otherwise stable industries have felt the pinch of limited liquidity as their bottom line has shrunk. So what does this have to do with online marketing? Everything.

As the last year has rounded out, statistics are now out, and the evidence is clear: if you aren't spending money on your website and online marketing campaign you are letting your competitors take advantage of double digit growth opportunities found in the online sphere. In the first quarter of 2010 the average spending by small businesses on their online visibility was $2200, up over Q4 of 2009, and 111% up over Q4 2008. This means that if you aren't planning on spending 10k this year on buying content, optimizing your website, link building or brand placement, you are falling behind the trending of the economic sphere you need to be most competitive in right now. With online marketing experiencing the highest growth of any other marketing spheres, small businesses should be seriously considering moving away from traditional advertising methods and into the future.

Not only are we seeing growth in online media, but we are also seeing its efficacy grow at unprecedented rates. Consumers on websites who are complying with calls to action has also grown almost 10% since 2008. This indicates that not only are potential customers becoming more and more savvy about how to use the internet, they are also becoming more receptive to media messages presented through their computer screens.

Traditional advertising is limited by cost and penetration, yielding only a broad and expensive reach, while web marketing has endless mediation possibilities, is extremely agile and can be tweaked, squeezed or reshaped to fit the needs of your clients. It is important to spend during a recession so make sure that you are spending your money where you can maximize your potential, and where your competitors are already developing their own inroads.

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