Content Drives MORE Traffic Than Keywords.

Content Drives MORE Traffic Than Keywords.

If you are only focusing all your resources on popular search terms you are losing money... lots of it.  The conventional wisdom for developing a keyword campaign is to focus on the words that are most intuitively associated with the product or service being sold.  Then content, links, and HTML tags and other methods are employed, narrowly focused to most forcefully attack the organic ranking for those particular phrases.  Results are measured in the rankings achieved from this campaign and success or failure noted by an appearance in the top five, or first page of search results.

Huge money and time can be spent on this idea that top rankings for your business's most popular keywords are the most effective way to have a direct and positive effect on organic traffic.  This is not entirely true, and according to new research while the top rankings on your most popular keywords would be a great traffic generator, the bulk of the traffic may lay in the long tail traffic.

For growing websites, opportunity may come from not simply working to promote the pages that you are trying to rank gain rankings for but by aiming at the long tail through focusing on increased publishing in your area. Build a list of topics that consumers in your space will be interested in, making sure to include even peripheral subjects.  If you have the information that consumers are looking for, you can de-emphasize the necessity of ranking for your primary keywords and rest in the long tail traffic that comes through publishing a larger quantity of great content.  This doesn't mean that you should ignore the top keyword terms or that you should cease planning for your keyword success.  It does, however, mean that its not enough to just focus on a rigid keyword list.  Capturing traffic from the so-called 'long tail' phrases by building content on a wide range of topics is a great way to reach your traffic goals.

Articles and blog posts are some of the best ways to build this type of diversification.  By putting quality, authoritative and unique content on your website, and by keeping it updated regularly you will be in the best possible position to capture the consumers searching for your product.  The more content, the wider and stronger your net will be, next, all you'll need to do is make sure you know how to process all that fish.

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