How Fresh is Your Content?: Avoiding Duplicate Content

How Fresh is Your Content?: Avoiding Duplicate Content

Having content that is not unique, published on your site, whether you know it or not, can have a seriously negative effect on your business. Duplicate content is one of the most difficult things that search engines have to deal with. The storyline goes something like this: Bots run around the internet. They look at content, index it so that consumers can find it when they need to. But what happens when the bot finds the exact same content in multiple places?

Occasionally, the search engine won't know which article is the original. It doesn't want to index the same content twice, since displaying multiple rankings in the search results is counter productive for search engine users, and therefore, bad for the search engine. Thus search engines end up effectively penalizing by simply not including people who use duplicate content in the search results.

The effect of duplicate content, is best looked at 'before and after' any penalties or reductions of content value are assessed. Case studies have reported drops in traffic up to 80% for affected sites. While adding content from free sites, or other content publishers, can seem at first to bolster the overall quality of your site, it may be secretly hurting and preventing you from reaching your full ranking potential.

Penalties can Include:

- Site delisting (Very unlikely without other more serious transgression)
- Unindexing offending pages
- Less Indexing of your site in general
- Reduces value of your links
- DMCA regulation suit filing (which can cost time and money)

Constant-Content spends a lot of money and time ensuring that our content is unique and unpublished. We do this so you don't have to wonder if the content you buy from us is duplicate. In fact, when you purchase an article for full rights or unique rights, we guarantee that it is unique.

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