Plan and Publish #1: Keyword Ideas

 
Efficiency is a beautiful thing. Squeezing the most traffic out of an article that you purchase through Constant-Content is of interest to all our publishers.  But when it comes to search rankings, one page can only do so much. Here are a few tips that we want to share from some experts on SEO. Hopefully they will help you eek the most out of your content purchases.  This is part #1 of our Plan and Publish series, stay tuned for the next installment!

 

One Page, One Keyword Idea

Though perhaps a little basic, try this: Decide that your goal for each page is to gain a ranking for one keyword idea, which boils down to 2 or 3 tightly focused keyword phrases. When you are building links to a page, both internal and external links,  and know exactly which phrases you're targeting for the page, the result is an clear vision that makes it easier to complete the necessary work. This focus makes creating a bookmark for the page in Delicious, or fashioning a tweet to get the news about your new page into the Internet’s collective consciousness, intuitive. By no means is this a call to stuff repeated keywords into each page, but having the target keyword phrase (or phrases) in mind can help keep the desired outcome of the page more clearly defined - and search engines appreciate clarity.

Some people argue that one keyword phrase is a good place to start. Others argue that restricting yourself to a single keyword phrase will lead to unnatural writing (see the comments at the other end of this link), and because that writing isn't enjoyable to read, it will cause prospective customers to bounce from the site. As is often the case, the best policy is to find a compromise between the two ideas. Keep each page tightly focused around one particular keyword idea while you maintain a natural and easily readable content-writing style.

 

Tight Focus Simplifies Promoting and Optimizing Content

When your pages are tightly focused in their goals, the actions required to promote and optimize the page become less daunting.  If you can create a site map that outlines every page that your site has (or you plan to add) and list the keyword idea for that page and the 2-3 keyword phrases that you're targeting, you've created a firm understanding of what the goals are for each page.  While the search engines may send your visitors from any number of keyword phrases, having a solidified plan for what you're aiming to rank for is putting the foundation in place to build your organic search marketing upon.

Looking at this from another angle: If you know what keyword phrases you hope to rank for, lining up the writing projects becomes easier. Have you been trying to rank for too many keywords on the same page? We can help with that. Log in, submit a request for custom content and purchase articles you need to start ranking for some of your keywords ideas.

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