Why Constant Content?

Why Use Constant-Content’s Custom System….

When developing content to help your website stay or become a hub of activity and drive either sales, ad revenue or lead generation, it is important to remember that content doesn’t mean just having words on a page, its a little more complicated.  Content’s value rests on some particular qualities that sometimes can be difficult to see on the surface:

1. Is your content catchy and will people click it and stick around the read it? (helps your Click Through Rate)
2. is your content useful, giving others interesting ways at looking at a particular topic? (Relevant information)
3. Is your content original, adding something new to the internet? (unique content helps Quality Score)
4. Does it have a natural amount of key words that relate to a topic you would like to be known for? (Key Word Score)
5. Does it have a natural feel?

All of the above are key components in garnering recognition from search engines and helping to optimize the effect the content will have on your business.

Because we are aware of the components that lend the primary value to content we have introduced structural processes to ensure that all the content passing through our site is up to these standards.

1. We make sure that articles are readable and grammatically correct.
2. We make sure that they are original and not copied or too heavily paraphrased
3. We make sure that keyword density is not unnaturally laborious

This careful process breaks down with the authors and publishers circumvent the system, by giving out personal email information and contacting each other directly.  This is a relatively infrequent behavior as most of our customers use the service precisely because they realize the value we add to their content.  By outlining the ways in which working with us adds more value to the content, than the savings from potentially working around us, we hope to help educate our perspective publishers about SEO, content and commerce and the protection that constant-content provides.

When authors and publishers work within our system they get the security that five years of having our eyeballs carefully trained on the industry and over a hundred thousand articles, provides.  Authors get the security of payment processing and publishers get the oversight necessary to give their content deep value.

Search Engines Love Content!