We are doggedly pursuing a system that allows us to balance strong protection for our writers’ articles and at the same time allows buyers the ability to easily find, read and purchase the documents that they are looking for. This month we had two major steps forward in our ongoing efforts.

First off, we’ve developed a technique for embedding a Google Alerts Phrase into our articles. Each author now has a personal Google Alerts Phrase that is invisibly embedded into their articles. Log into your account and go to the “Your Account” page. You’ll see your Google Alerts Phrase. If you set up a Google Alert to monitor this phrase you’ll receive an email from Google should an unauthorized copy of one of your articles be found by their search spiders on the web. This is a great way for you to keep an eye out for any content that has been posted to Constant Content and help us ensure that the site continues to be a safe place for writers to market their work.

The second piece of technology we’ve added makes it difficult for both real live people and robots to get at the HTML source code. We’ve moved the article long summary out of the source code of the page. If you view the HTML source of the page, you’ll find that the article long summary is no longer there.

Anything that is viewable on the Internet is at risk of being copied and re-posted, but we’re working hard to protect your articles, doing everything we can to stop your articles from being stolen. We’re always open to new ideas to make the site more secure, so if you do think of a great idea for boosting the site’s security please let us know!

Illustrate your sophistication as a writer by avoiding the use of “they,” “their,” and “them” to refer to singular nouns.

When the plural pronoun is grammatically incorrect within the context of the sentence, replace with a singular pronoun, make both noun and pronoun plural, repeat the noun, use agreeing articles, or rework the sentence entirely. The pronoun must always agree in number with the noun to which it is referring.

Example

Incorrect:

The relationship between a healthcare professional and their patient

Correct Alternatives:

Additional Help and Commentary

• Pronoun-Antecedent Agreement Basic Lesson By Margaret L. Benner
• Language Debates: Pronoun-Antecedent Agreement by Diana Hacker

We have been spending some serious time thinking about what ideas and  concepts were important for us to communicate to our vibrant and vital  community.  As we ruminated on the different aspects of site and their  purpose it became clear to us that a very specific challenge faces the  site: the two diverse and divergent groups that utilize it.  Our purchasers have very different needs than our writers, and that asymmetry of understanding has the potential for creating inefficiencies in the whole process.  The better our writers
understand the value of content to Constant-Content’s purchasers, the better they will be able to create content that is in high demand, potentially satisfying our user’s needs–even before they ask.  On the other hand, the more clearly we articulate the vagaries of internet marketing, Search Engine Optimization and other functional requirements of this new medium, the better our consumers will be able to tell our writers what they need.  In the end though, the thing that binds us all together is content.

Most of us have heard that “Content is King” when websites are jockeying for higher positions on the Google search results.  This essentially means that Google, uses a complicated set of parameters to evaluate the ‘value’ or ‘usefulness’ of a particular site, one of these parameters is the quality of the content that is present on the site. There are a couple key components to the evaluation of content to determine its value:

We will go into greater depth in future articles.

Parting thoughts for Writers: Make sure that you find important markets were people are actively contesting search engine positions and find ways to develop high quality, original content for these
markets.

Parting thought for Buyers: Evaluate places on your site missing properly developed content and fill it.  Be creative about what type of alternate routes people take to search for your site and develop content for those key words.  Remember that it can take time for Google to index new content, but you are building for the future.

I look forward to starting a constructive dialogue with every member of our community.  Please use the support@constant-content.com to ask questions, keep an eye on the blog and the forum and take advantage of all the resources we offer.