Use Singular Pronouns for Singular Nouns

Please be sure to use the correct pronoun when referring to something. Many writers substitute "they" for the more appropriate "it" when referring to companies, websites, or animal breeds.

A Company - Bloomers, Co. sells underwear for the modern man or woman, but its return policy is very strict.

A Website - Bloomers.com is a website that sells underwear. It is easily navigable and has high-resolution photos of products.

Dog Breed - The poodle breed is famous for its coat.

Please be sure to use the most appropriate pronoun, or your article could be rejected for grammar issues. Thanks.

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