SEO Happens Naturally–If you Concentrate on Writing Clear Articles

A couple of days ago, I posted a blog entry about SEO, or search engine optimization. Many content writers will force keyword phrases into their articles, sometimes to the detriment of the article itself. However, if you write clear, quality articles with narrow focus, SEO happens more or less naturally.

Imagine you're writing an article about chaise lounges. A clear introductory paragraph that focuses narrowly on the subject might sound like this:

Okay (clear about subject matter without being redundant):

Have you ever thought of introducing an uncommon, yet stylish, piece of furniture into your living room? Consider a chaise lounge. A chaise lounge can add panache and a touch of the unexpected to your space and suggest luxury and sophistication. Meant for a single person, a chaise lounge acts as a counterpoint to group seating. Chaise lounges are perfect replacements for worn-out recliners, can be used as honored guest seating, or can provide a special place for you to relax with your favorite book.

Not Okay (not clear, too many pronouns, inconsistent with pronoun usage):

Have you ever thought of introducing an uncommon, yet stylish, piece of furniture into your living room? Consider a chaise lounge. It can add panache and a touch of the unexpected to your space and suggest luxury and sophistication. Meant for a single person, it acts as a counterpoint to group seating. They are perfect replacements for worn-out recliners, can be used as honored guest seating, or can provide a special place for you to relax with your favorite book.

Not Okay (redundant, irritating, spammy, and unprofessional):

Have you ever thought of introducing an uncommon, yet stylish, piece of furniture into your living room? Consider a chaise lounge. Chaise lounges can add panache and a touch of the unexpected to your space. Chaise lounges suggest luxury and sophistication. Meant for a single person, a chaise lounge acts as a counterpoint to group seating. Chaise lounges are perfect replacements for worn-out recliners. Chaise lounges can also be used as honored guest seating. A chaise lounge can provide a special place for you to relax with your favorite book, too.

The best paragraph sounds natural, does not leave the reader wondering what pronouns refer to what nouns, and yet still includes enough uses of the keyword phrase to indicate to search engines that it is relevant. The second paragraph only mentions the topic once. The third paragraph mentions it way too many times for it to be useful to either readers or search engines.

And that is why you should concentrate more on writing good articles that writing articles that are SEO'd for phrases that may or may not be what the customer needs.

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