Summary:
Every website owner wishes to make money online, whether from direct sales or indirectly through brand building. Likewise, we know that to increase website traffic improves the chances of more new business. This is why Internet marketers spend enormous amounts of time learning how to get to the top on Google. This search engine alone can serve as a sales lead generator beyond compare.

Details or Sample:
Why is it so crucial to rank near the top of Google’s search engine pages? These recent statistics say it all:

• Seven out of 10 consumers searching the Internet immediately start with Google, bypassing Yahoo! and other search engines.

• Google officially crossed the 70 percent mark for search engine market share in February 2008. It has grown on average 3 percent per month since February 2007.

• When it comes to market share gains in advertising dollars, Google outpaced every U.S. media company in 2007, regardless of whether they were a Web-based, television, radio, or print conglomerate.

Major advertisers clearly know where the masses’ eyeballs are trained. So, too, must the rest of us. Who wouldn´t want a slice of the Internet’s billion dollars in e-commerce sales transacted each month?

So those who understand the cost-efficiencies of search engine optimization (SEO) are increasingly earmarking resources to rank as high as possible on Google. That’s because obtaining a top position on Google makes people money. A strong SEO-friendly website or blog is one of your best sales lead generators, and the cost of making it happen is still relatively low.

In that context, consider that most consumers searching Google rarely look beyond the first page (maybe two) of results. If your site isn’t one of the first on the search results lists, your chances of attracting business through organic sales leads are enormously diminished.

Content is king

When it comes to being able to make money online, it’s all about website content and search engine optimization (SEO). This isn’t one of those tidy little areas where “less is more.” In the SEO world, it’s a more is more game.

The more pages your website contains, the better chance you have of Google and other search engines sending visitors to a particular page on your site. While the amount of content on your website is important, so is the quality of your content.

There are several reasons well-written content makes for better search results. The more generous, beneficial and well-written your content, the more likely you are to:

• Encourage the reader to spend more time on your site, increasing your page views,

• Boost search engine rankings,

• Drive more traffic to your website, and

• Increase the likelihood of other quality sites linking to yours.

So strive to offer quality, detailed information that more people are likely to search for when considering buying a product or service like yours.

Also keep in mind that online shoppers tend to search using specific phrases. As an example, more people will search Yahoo! or Google for “black Ray Ban sunglasses” than simply “sunglasses.” So each of your website pages should provide detailed information similar to this, relevant of course to your own niche.

You’ll also stand out from similar businesses by going beyond simply posting a standard photo, short blurb and your prices. Make your web and blog pages helpful and truly informative. Make them meaty and visually appealing, too.

When creating your content, don’t forget about the “long tail”

Make a habit of periodically reviewing your website’s log files. You’ll be surprised by the number of hits that come from unpredictable search terms. Take advantage of the SEO long tail theory by including these less competitive phrases in your site’s content more frequently. Interestingly, most website traffic comes from long tail these searches.

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Written by: Viqi French
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