Summary:
This 400-word article offers several tips for proofreading the signs, menus, et cetera that you write for your business. Proper spelling and grammar will attract customers, improve your reputation and give you a sense of satisfaction.

Details or Sample:

When you print a sign, menu, card, or other written document for your business, you should pay attention to grammar and spelling. Properly-written items will impress customers – but error-riddled writing can make would-be buyers go somewhere else. These tips will help you attract buyers and give passers-by the best-possible impression of your business.

• Review your first draft several times. Sometimes, we don’t immediately notice errors in our writing. Give your mind and eyes several chances to catch missing apostrophes, misspelled words and sentence fragments.

• Don’t hesitate to look up words you don’t know how to spell. A quick and easy way to figure out the proper spelling is to Google the word. That search engine will, if you are incorrect, automatically suggest the correct spelling.

Similarly: if you aren’t sure that you’re using the right word, use an online dictionary. You can type “Define: word” in Google (without the quotation marks) or visit a Web site like dictionary.com for help.

• Double-check apostrophe usage. This is a very common mistake that can make potential customers think less of your business. Many Web sites offer tips for using the apostrophe, so search the Internet for help if you aren’t sure that what you’ve just written is correct.

• Review each sentence for clarity. Your goal is to use as few words as possible, but make your point clear. Ambiguous wording will confuse some customers and ostracize others.

Unclear phrasing can also hurt your business. If, for example, you do not clearly state the terms of a sale, you might have to give customers more than you intended to sell – for a lower price.

• Don’t be afraid to ask for help. Have at least one knowledgeable person review your work before you print the final version. This is particularly important if you’re paying a printing company to do the work, as these mistakes can be costly to correct. (Printers don’t necessarily re-do the work for free if they were not responsible for the errors.) Sometimes, a second or third proofreader can catch errors you’ve missed. Be sure to thank anybody who helps you with this!

Carefully reviewing your writing before you post your sign, menu or card for the world to see will be worth the extra effort. You’ll impress your customers – and you’ll know that you’ve done the best-possible job.

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Written by: Sarah81
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Words: 400