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All Content > Articles > Art » View Article

Become a Collector: Original Artwork is Finally Affordable


Summary:
The colorful and exciting world of original art is calling. The changing face of the art market has opened doors artists and consumers. Now is the time to take advantage of new variety and unprecedented affordability. Don´t settle for print reproductions. You really can be a collector!
Details or Sample:
You can’t beat an original. Prints and reproductions of masterpieces are wonderful additions to any home, but they fail to deliver the depth and texture that connect us emotionally to the artist. Considering the new affordability of original artwork, why wouldn’t you choose the real deal?

The numerous esthetic differences between prints and original artwork cannot be judged from photographs or online images. That’s the point. There is a third dimension, unique to original art, which offers the audience a connection to the artist’s composition. Layout and color are the only qualities communicated through print reproductions. Original art offers a view of texture depth, brush strokes, and tiny subtleties, all of which are deliberate elements of composition that cannot be shared through print reproduction. By settling for prints, you are cheating yourself of the true art experience.

If you have not looked into purchasing original artwork recently, you might be surprised to discover its new affordability. In fact, the cost of original artwork is often significantly lower than that of prints and their required accessories. Additional expenses associated with purchasing prints include the substantial cost of matting and framing. If you are purchasing canvas prints you should anticipate hiring a professional to have the canvas mounted on stretcher bars. If the reproduction you purchase is an odd or unique size or shape, the cost of matting and framing or mounting will be inflated.

Original artwork, by contrast, can easily be purchased ready-to-hang. The term ‘gallery wrapped’ refers to a painting where the canvas wraps around the stretcher bars and the artist has composed the work to include the edges. Gallery wrapped canvases are intended to be viewed from all angles without framing. A gallery wrapped painting can be hung and displayed for the original purchase price regardless of size or shape. With new accessibility to art markets, collectors can find exactly what they want, no matter how unique, without the worry of unseen expense.

The advent of online auctions and artists groups has allowed for artists to display and sell their own works without the approval and substantial costs of gallery representation. A painting that might have sold in an art gallery for hundreds of dollars is now available to collectors for less than half the price. This is mutually beneficial to the collector, who sees their expense decrease, and the artist, who sees their profit increase.

For collectors and artists, connecting without the consent of a gallery means freedom. In the past, variety of marketed art was limited by the narrow constrains of art trends and perceived salability. Many artists whose careers would have been ended by gallery rejection now go on to find popularity working directly with art consumers. This change has allowed for more experimentation and greater diversity of expression by artists. There has never been a wider selection of affordable original art available to the consumer.

To take advantage of great deals on original art, stay out of the galleries. Unless you are able and willing to pay a massive fee for someone else’s opinions, an art gallery will do little more than inflate pricing and limit your selection. Instead, take some time to enjoy new art outlets.

Online auctions are a great way to find amazing deals and have fun. They are available for viewing and bidding all day, everyday. You can find a great piece of art to dress up an overlooked corner of your home while sipping your morning coffee in your bathrobe. Whether you are looking for original paintings, sketches, sculpture or collage you will be stunned by the tremendous variety in subject, style and pricing. At online auctions, collectors find original art can be purchased for under a dollar or over a million.

Search the internet for lesser-known art auction houses. While Ebay has been a popular outlet for years now, many artists are turning elsewhere online to sell their goods. As an alternative to Ebay, new art-specific auction websites such as Art By Us have emerged. These newer sites are built around the unique needs of artists and collectors. Many offer reduced fees and better exposure for the artist, which, in turn, results in greater selection and lower pricing for the collector. Best of all, these sites are still struggling to grow in the shadow of larger auction venues so finding your treasure at a price you can afford is even more likely.

There are some things to consider when buying art online. The cost of shipping is generally not included in the final sale price so it is important to know exactly what shipping costs will be when determining the affordability of a piece. Also, to ensure your artwork will not require additional costs for presentation, remember to see that you are purchasing a “stretched” and “gallery wrapped” canvas.

Because there are no safe assumptions in online auctions, be sure you know what materials were used in the creation of the piece. Purchasing original art or reproductions can be equally disappointing if the quality of the materials used was not clear. What quality paints or inks were used? Craft paints are of lower quality and will usually deliver less texture and muted colors. Artist quality paints are generally more vivid, age better, and lend depth of texture to the piece. Has the painting been treated to prevent premature aging? If an artist fails to list these item specifics in their auction don’t be afraid to contact them to request the information.

Most self-represented artists welcome the opportunity to communicate with potential and established buyers. Take advantage of their accessibility and contact them to discuss any questions you have about their work. Not only can you clear up quality concerns, but also you can gain greater insight into the artist’s creative intentions. There may be a great deal more going on in its composition than you realize. Understanding the artist’s intentions will give you a greater appreciation of their work. Also, many artists are happy to provide certificates of authenticity upon request. These advantages are available exclusively to collectors of original art.

The changing face of the art market has extended new opportunities to both artists and consumers. Never has it been so easy to join the ranks of the creators or the audience. Take advantage of the art revolution and claim that formerly elusive title for yourself: collector.

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Written by: Kate Downs
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