Summary:
Now more than ever, shoppers are trying to stick to a daily budget. But that budget can be blown with just one trip to the grocery store. Fortunately, if you follow a few simple steps, you can save yourself hundreds of dollars a year on your grocery bill.

Details or Sample:
In the good old days, a loaf of bread cost only ten cents. These days, a trip to the grocery store can require a loan. What is driving the prices of food up to unprecedented levels? Skyrocketing oil prices mean that the cost of transporting food is higher than ever before. Those extra costs are passed on to the consumer. As the prices of staples like bread and milk increase, it becomes harder and harder to save money at the grocery store. Fortunately, there is a solution.

One of the easiest ways to avoid overspending on your grocery bill is to buy only what you need. This may seem simple, but even a shopper with a plan can be tempted by impulse buys. Remember that every display in a store is carefully planned and organized to catch the attention of buyers. The more you know about these marketing tricks, the less likely you are to be fooled into buying what you don’t need.

The shelves in a grocery store are impossibly tall and fully stocked with every imaginable food item. With such a selection, finding exactly what you need is hard. The grocery store staff relies on this. They know that as you wander the aisles searching for a can of peas, you will find the sugary cereals and be tempted to purchase a box. This is why popular - and often costly - products are displayed front and center on the shelves. The cheaper, generic brands are relegated to the highest shelf that no shopper could possibly reach, or the lowest shelf where no one bothers to look. When you are shopping, look at the upper and lower shelves first - you will find what you need, and not be tempted by the pricier goods on the center shelves.

Stores often advertise sales to draw in buyers. And inside the stores, sales are further advertised with large signs and displays at the end of each aisle. The end of the aisle is prime grocery store real estate; every shopper walking down the aisles will see the display. These sales may be worth the attention, but often they are nothing more than a marketing ploy. So how do you know if a sale will save you money? Ignore the sale price itself - this number means nothing. Instead, look at the sale price per unit. For instance, a case of 24 bottles of water may be on sale for $6.00; the sale price per unit is twenty-five cents. Hidden down the aisle you find a 12-bottle case for $2.50; the sale price per unit is roughly twenty-one cents. In this example, the sale price is actually higher than the regular price. Always calculate the unit price of the sale items - you may find that the regular price is the real deal.

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Written by: Amy W
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