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Do you enjoy eating in restaurants and evaluating new retail stores? Do you have an innate feel for how a business should be run and know how to evaluate customer service? If so, you might consider starting a mystery shopping business. Mystery shopping services are growing in popularity as retail stores and restaurants realize how important good customer service is to the success of their business. When you start a mystery shopping business, you’ll be part of an expanding trend providing a valuable community service.

As the owner of a mystery shopping business, you job would be to contract with small to medium size businesses to do on-site evaluations of their employees. The goal is to determine how well employees are meeting the needs of potential customers without revealing your role as mystery shopper. To do this, you would develop a questionnaire evaluating how well the employee performed during their interaction with you. The questionnaire might include questions about how a customer is greeted, how well their concerns were addressed, and the employees general attitude and towards a potential customer. Of course, you would not announce your role when you visit the site as the element of surprise is critical to obtaining accurate information.

When you start a mystery shopping service, you’ll find many benefits that other potential business concepts don’t offer. You can start a mystery shopping service from home which will help to keep your start up costs and overhead down. As the demand for your services become greater, you can hire independent contractors to do site evaluations so you can concentrate on marketing.

To get clients for your mystery shopping business, networking will be critical. Joining your local Chamber of Commerce can put you in contact with a variety of business owners who may need your services. Attend all of their meetings and hand out business cards to any potential clients. Contacting local businesses by phone or letter is also an effective way to promote awareness of your mystery shopping service. Another way to promote a mystery shopping business is to give sales training seminars for companies while making them aware of the valuable service you offer.

When you first start a mystery shopping business, it’s important to focus on a particular

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Written by: Dr. Kristie
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