Summary:
This 766-word tutorial is bargain-priced and filled with ideas to create a better web site to sell your products. These components will make your marketplace more attractive and keep customers coming back for more.

Details or Sample:
Do you find shopping on the Internet similar to feeling like a kid in a candy store? Online marketplaces like eBay and Amazon are the Disneylands of online vendors. They excite and entice you with so many products. Read on to find out how you can think like a customer and start on your way to designing a sharper marketplace for your online wares.

The online shopper develops preferences for certain web sites and merchants because of attractive features like visual appeal, competitive pricing, convincing copy, and protection of buyer information. These features should be hallmarks of your online marketplace because they will favorably influence customers to buy from your web site.

Visual appeal is a key concept because people judge products by their packaging. The visual appeal of your web site, including the product pages, can attract or discourage customers. Your web site’s image will also influence individual purchase decisions. For example, if an attractive image presents a product in just the right way, the customer will buy it from you instead of from a poorly-represented competitor. Although visual appeal alone will not sell your products, when combined with other factors like good pricing, your online marketplace will stand out from the rest. To do easy research, use a notebook to record similarities among your favorite online merchants. You will probably conclude that these sites are well-organized with attractive images and appealing copy. Good web sites are also easy to navigate, even for computer illiterate shoppers.

The second quality involves pricing schemes. Does your web site allow customers to bid on a product? Does the customer compete against other customers in an auction? Does the buyer just find a product and buy it for the price set by you or the third-party seller? There are many pricing schemes to choose from, but there are also easy methods to lure clients to your web site. Consider these tools: offering discounts for purchasing more than one product, discounts for bulk purchases, money-back guarantees, giving away a bonus gift, free shipping, and raffling off prizes just for registering with the site. People who like to win prizes, get free gifts or shipping, or save money through discounts will like any features that you can add to your site.

Some online merchants present their products or services using amazing copy. It might be sales pitches, product descriptions, or customer testimonials that convince buyers to purchase products. Whatever the marketing ploy, buyers are influenced to buy things they may not need because the marketing approach coincides with their personal preference. For example, if you hear a commercial for a new DVD and then run across it at Wal-Mart.com, you might buy it because you’ve already been exposed to advertising that created a desire for you to have it for yourself. The more times that you hear that same commercial, the more likely you are to yearn for the product.

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Written by: Grady
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