Summary:
Youve built a great web site. Now you want people to come visit it. Despite reports to the contrary, you can - and should - use the TITLE and META tags in HTML to help drive traffic to your URLs. Read on for more information.

Details or Sample:
If you are a web publisher or want to be one, then, chances are, you"ve heard a little something-something search engine optimization. Books, web sites and courses are devoted to this particular concept. Despite reports to the contrary, the art of the Meta and title tags is NOT dead. If you follow a few simple rules, you can use these babies almost effortlessly and ensure that you"re ahead of the game in getting a consistent traffic flow to your site.

- The Title Tag is included in the header information . It shows up in the top bar of the browser when said browser calls up the web page as a result of the end-user typing in the URL or clicking on it from another web page, etc. Search Engines use title tags to gather information about your site.

The title should relate to what"s on the page and be specific. If page A is the welcome page of site XYZ, then a good title tag example would be:

Welcome to Site XYZ

It"s clear, concise and to the point. It describes what"s on the page. Your readers will appreciate a simple title that explains exactly what they"ll find on the page.

- Meta tags are also included in the header information . They, like the title tags, are used by search engines for a variety of purposes. The best Meta tags to use are the "description" Meta tag and the "keywords" Meta tag. These will help define what"s found on your page and ensure that an end-user who"s searching for information on your topic, will find it.

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Downloads: 3
Written by: Deanna Couras Goodson
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Words: 600