Summary:
Do you have an apartment building that is dropping in occupancy or a lease up that desperately needs tenants? This article will help you meet your occupancy goals.

Details or Sample:
Whether you’re a leasing consultant, apartment manager or owner, one of the biggest challenges with the apartment renting industry is finding quality renters in a not so charming location. The following tips will help you plan an effective marketing campaign that will increase your traffic. Please be advised the ideas listed are specifically for a multi-family dwelling.

1. Marketing Tools. Be sure that all your brochures, mailers, stationary, thank you cards, floor plans, etc. are professionally designed. Your marketing material will emphasize the positive qualities of your community, the quality development, family atmosphere and amenities, and list any conveniences of the location such as nearby freeway entrance and exit, restaurants, department and grocery stores. Also, list your community’s unique design/amenities on all marketing material.

2. Apartment Rental Guides. Research the Internet for apartment rental guides that would list your property. The advertising cost is not cheap, but is worth it since these guides are widely distributed for free and have proven track records. In addition, don’t overlook your local classifieds in newspapers, they are less expensive, but can also be beneficial to your marketing campaign.

3. Direct Mail. Compose a two-sided post card with photos of the property. Postcards are mailed to renters of other apartment communities that are within a 10 mile radius of your community. The direct mail piece will also be used to target prospects, Human Resource Departments, Relocation Specialist, and other area merchants. The goal is to create an interest in the community and increase traffic, and ultimately leases. Consider a mailing of over 3,000 prospects.

4. Internet Advertising. Consider contracting with an online apartment rental service. They offer community owners and managers a variety of services including online brochures, spotlight advertising, customer support, site design and monthly reporting. Users can also access relocation services, such as online change of address, truck rental and insurance for their next residency.

5. Market Outreach. Aggressive market outreach is critical to the success of lease-ups. You will need to partner up with staff and visit local businesses, major employers, real estate brokers and new home sales offices. Helpful information is obtained for inclusion in the Welcome Packages for new residents. Interested businesses also benefit by supplying discount coupons that are distributed to residents thus increasing their trade exposure and providing a benefit to residents.

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Written by: Nicholl A. McGuire
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