Summary:
Benidorm is known for its mass tourism, British bars beaches, and discos. Here Philip Spires argues that there is much more to the resort and the surrounding area. He suggets it will soon be seen as a destination for the cultural tourist.

Details or Sample:
Mention Benidorm and with it, by implication, the concepts of package tourism, hotel buffets, British bars with one-Euro-a-pint lager, northern English Working Men’s Club turns imitating something neither themselves nor their audience have ever been, lobster-impersonating spit-burnt sunbathers and fried English breakfasts with the bacon already coated in tomato sauce, and I would bet that very few punters would auto-associate the phrase “cultural experience”. More likely, perhaps, might be the image of over-revelled revellers spewing out from the industrial-sized, garish and scruffy discos along the strip at nine in the morning, seated wavering by the roadside amidst the split, cracked and squashed plastic waste which these no doubt environmentally aware individuals seem to generate by the ton.

Benidorm, certainly, is not Spain. Like many other popular mass tourism resorts around the world, it has an identity which is quite apart from its host country or hinterland. Benidorm is not Spain in the same way, perhaps, that Kuta is not Bali, Nice not France, nor Acapulco Mexico. On the same scale, Blackpool is Britain! In effect these places are melting pots of imported identity, usually with a strong flavour of the largest group of visitors. In the case of Benidorm, of course, it’s the Brits. A fortnight in Benidorm can offer about as much exposure to Spanish culture as the experience of September lights in Blackpool informed the visitor of the Lancashire cotton industry. (The past tense is highly relevant here.) Equally, Benidorm juxtaposed with the word “culture” might vie for a definition of “oxymoron”, alongside German with humour, Ireland with culinary and British with honest. (I may borrow here and there from our working Men’s Club humour tradition, but perhaps employing a consistently different skin colour!)

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Written by: Philip Spires
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