Summary:
Being professional in how a real estate agent markets properties can help insure a quick, satisfactory sale. Perhaps there is room for improvement. Use the check list below to see how you measure up.

Details or Sample:
Real Estate Marketing No-No’s

by Lynne D. McCloskey
Approx. 875 words, Word doc

Can real estate agents take on too many properties to sell? There are times you might think so due to the lack of positive information and photographs that appear on MLS listing sheets and property flyers. A bad listing sheet or flyer is worse than none. It says the agent is unprofessional and does not care whether the listing sells or not. Take a look at some of the no-no’s and make sure that real estate agent is not you.

1. Hurry and list a property on the MLS. Do not bother getting all, or even most, of the required information from the seller or by examining the property in person. And do not take any photographs, or else take photographs of the lawn before it is mowed, the house before it is repaired, and the children’s bedroom before it is cleaned up. Post the unfavorable photos to show the seller you are doing your job.

Any agent who is looking for a particular property for their client will see the above listing and mark it as something they would never present to their buyer, unless their client is looking for an income tax loss, in which case a very low-ball offer will be presented.

2. Do not worry about spell checking an MLS listing. Other agents will know what you mean.

Spell checkers will not catch every mistake, but they will find many. Not using the checker brands an agent as an amateur and someone who does not pay attention to detail. What seller would want to work with an agent who is careless like that?

3. On the MLS listing, tell agents they have to make an appointment up to 48 hours in advance to show the property to their clients.

When buyers stop by real estate agencies, many times they are in town just for the day. Does a seller really want to lose out on at least half of the potential buyers who are looking at homes? Explain the selling process to home owners and try to get them to be reasonable. After all, buyers understand that homes will probably not be 100 percent perfect in appearance at any given moment.

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Words: 975