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There is no doubt that the internet has opened a great many doors that had once been closed to small businesses and individual entrepreneurs. Since the advent of the internet and the technology that has made it possible even the smallest of businesses is able to compete quite effectively with their larger rivals. The nature of the online world means that every business, no matter what its true size, is able to look as large or as small as they want, and many smart people have found their fortune with an internet business.

From selling books to servicing the needs of major corporations, the potential of the internet is virtually limitless, and one of the most exciting areas of growth is expected to be in the realm of local city and town based web properties.

The statistics and research bear out what many smart entrepreneurs have long suspected – namely that consumers have been diligently searching for local information, and there are some unique opportunities awaiting those companies and individuals who are able to provide this valuable information.

The global reach of the internet provides both opportunities and challenges to web surfers, and these challenges have provided some exciting opportunities for suppliers of local information. The vastness of the internet means that it can be frustratingly difficult for the average search engine visitor to find information on local companies, local ordinances, local job opportunities and other valuable information.

Those moving to a new town often have problems finding such services as car repair, babysitting services, and real estate agents. Even finding the best local restaurant can be difficult without the right local information. That is why local information is such a valuable commodity, and such a great opportunity to serve a unique niche market.

When it comes to starting a local city or town web based property, those who live in the local community have a great many advantages, and those advantages can be used to build a successful business quickly. Local entrepreneurs will be able to more accurately assess the lifestyle choices, business climate and unique needs of the community. Even more important, those local businesspeople will be in the best position to serve those needs and make the best recommendations. From the best place to eat to the most honest mechanic, these local city or town web based businesses can provide invaluable information to both newcomers and long-time residents.

Studies show that web surfers are seeking a wide variety of information about their local communities and their newly adopted hometowns. Some of the most popular searches among newcomers to the community include:

 Real estate services
 Apartment communities
 Car repair and home repair services
 Physicians and health care services
 Attorneys and legal services
 Restaurants and take-out
 Employment opportunities
 Local hot spots and entertainment options
 Local coupons
 Personal ads

All of these searches provide a unique opportunity to those with a firm grasp on their local community. Some of the many advantages entrepreneurs can attain by marketing to the local community include:

 Knowing the best and most cost-effective local advertising sources, including:
o Local radio stations
o Newspaper classifieds
o Community newsletters
o Television stations
 The opportunity to more easily move to the top of search engine queries.
 The ability to find local advertising outlets
 The ability to grow the business by word of mouth

The value of such a local town or city web based business can be enormous, and getting in on the ground floor can provide some unique opportunities for smart business owners. In order to understand just how large the market for this type of local information can be, consider these amazing statistics:

 September 28, 2006 – Reston, Virginia – comScore Networks, a leader in assessing opportunities in the digital age, revealed the results of their analysis of the size and growth of the market for local search within the U.S. For the purposes of the analysis local search was defined as consumer searches in the local directory (Yellow Pages) sections of the leading search sites, as well as a number of other searches determined to have a local focus.
According to the comScore study, 63% of U.S.-based web surfers, or approximately 109 million individuals, have performed a local search online in July of 2006, an increase of 43% from a year earlier.
 The Kelsey Group has predicted that online classified ad and global local search revenues will reach $31.1 billion by 2010.
According to an annual forecast conducted by the Kelsey Group, local search and online classified ad revenues are expected to more than double from their 2005 level of $15.7 billion to a predicted $31.1 billion just 5 years later in 2010.
With all of these opportunities it is easy to see why the market for local city and town web based properties represents such an exciting and unique opportunity for those seeking to start their own business and get their own piece of the internet world. Those entrepreneurs who want to start their own business should definitely take a look at the many opportunities the local internet market has to offer.
Smart entrepreneurs have long known that reaching out to an underserved market is a key underpinning to success, and local city or town web based properties represent just such an opportunity. The ability to reach out to consumers who are hungry for the most accurate local information is a great way for local entrepreneurs to make use of their unique position and knowledge. The ability to serve one’s neighbors while at the same time making a great living online is truly a win-win proposition.

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