Summary:
Organizations that are recognized as exceptional providers of customer service are the ones that have incorporated customer-focused behaviors into their daily operations. You can do this at your organization.

Details or Sample:
When your customers are satisfied, it simply means that you have met their service and performance expectations. It’s like earning a “C” on your report card. Your performance is average – not worse than expected, but not better either.

If you want to be recognized as an outstanding provider of customer service, you have to consistently exceed the expectations of your customers. This is how your organization can build customer loyalty, which is much more important than customer satisfaction. Satisfied customers aren’t angry or upset with you, but they still may choose to do business with your competitors. Loyal customers, on the other hand, are those who choose to keep coming back to you, and choose not to purchase from your competitors. Customer loyalty is based on the relationship between your organization and its customers.

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Downloads: 1
Written by: Mary White
Available File Types:Text
Words: 450