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If you"re just starting out in business, you need to set aside 10 percent of total expenses for advertising.

How many times have you heard this? Does anyone really do it? Do small entrepreneurs and those trying to convert their at-home avocation into a firm that will let them "quit their day job" really take one tenth of their biweekly pay check to put towards advertising? Probably not. It"s a gamble few business owners are prepared to take.

However, you must advertise or your firm won"t succeed. So, what"s the answer? How do you tout your firm, get your company and its great products and services before the public eye without gambling money you can"t afford to lose?

Pay per click. That"s the way.

Pay per click lets you advertise your product or service online and only pay for what brings consumers to your business site.

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Written by: De Scribe
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